5 Fresh Ideas for Business Cards

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don't underestimate the strength of the little things in your company- like business cards! 

From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business cards to enhance your company today.

5 Fresh Ideas for Business Cards

1. Loyalty Cards

Rewarding your loyal customers is an essential way to ensure your company's success!

Why not incorporate a loyalty-reward aspect into your business cards? Simply print your company's logo and contact information on one side of the card, leaving space on the other for stamps or punch-out holes.

Incentivize the shopping experience for your customers by showing them that a freebie or discount is waiting for them after a certain number of visits or purchases. 

2. Appointment Reminders

If your company offers scheduled services or consultations, use the backside of your business card as an appointment reminder! 

This small card will help your customers keep track of when their appointment to meet with you, but it will also serve as a reminder of your brand- especially if you include your logo and signature colors on the card. Using a specific signature color on your business materials can increase brand recognition by 80%.

3. Product Tags

By punching a hole in the corner of your traditional business card, you can attach it to your product (whether it be clothing or the box of another type of product)! 

You can still include your company contact information on the tag, along with your logo, the price, and a short message about the product. Remember where the hole punch goes when designing your card, and consider using thicker paper to add durability!

4. Feedback Opportunities

Feedback is one of the most critical components for keeping your business strategy effective and staying ahead of the competition in your field.

You can use your business cards to collect it. 

On the back of your company's business card, add a question and leave some space for customers to write in their feedback, or use a number scale where they can circle their ratings. Then post a drop-box in your store where they can leave their replies when they stop in!

5. Bookmarks

Whether your company involves books or not, bookmarks are a helpful token that might increase the likelihood of customers holding onto your business card!

Remember to keep the design consistent with your brand's colors and logo so that customers will think of you whenever they see the bookmark. Of course, include your contact information, but consider adding a fun, colorful design or an encouraging message!

So, remember, the little things can make a big impact on your business's success, and business cards are no exception! Embrace these fresh business card ideas and watch how they contribute to brand recognition and customer loyalty! Contact us today to start your next business card order.

 

Top Tips for Creating Effective Print Materials for Your Next Event

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events.

By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.

According to Scientific American, research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy.

Top Tips for Creating Effective Print Materials for Your Next Event

Keep It Simple

Make sure your design is simple so that the critical information can be easily read and understood at a glance.

Avoid clutter, and include only essential elements like logos, text, graphics, and colors. Remember that people will likely scan as they walk by your booth.

Get Creative

Make your materials stand out from the competition by incorporating creative elements like foil, texture, die cuts, or unique folds.

These unique touches will help draw people in and make them more likely to remember your brand.

Think Local

If participating in a local event, consider customizing some of your print materials for that specific audience.

For instance, you could include a specific offer or create visuals that feature local places and landmarks.

Make the Most of Social

Include your social media handles on all your print materials so people can follow you immediately.

Also, consider using QR codes, which make it easier for people to quickly pull up your website or social accounts on their mobile devices.

Print Products People Will Remember

In addition to flyers, brochures, and business cards, consider exploring other print products that will make a lasting impression.

Some great options include:

Stickers

Great for giveaways or simply as eye-catching additions to your booth. Consider die-cut stickers with unique shapes or foil accents for an extra “wow” factor.

Posters

Whether you’re looking for something to hang up in or around your booth, posters are a great way to make an impact. Add a frame or easel for added style points.

Magnets

Get creative with car magnets that feature your logo and contact information. This is an easy way to get your name out there when people are traveling to and from the event.

Notepads

Make sure your name stays on everyone’s desk with branded notepads that remind people of your brand every time they use them.

By making print marketing a part of your event strategy, you can create powerful impressions that will stay with prospective customers long after the event.

Not sure where to start? We can help! Contact our team today to begin creating print marketing products to get your business noticed!

 

Increase Your Sales with These 9 Print Marketing Tips

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them.

From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing.

Let's dive in!

Increase Your Sales with These 9 Print Marketing Tips

1. Create Customized Mailers

Customized mailers are a great way to grab your customer's attention and make them feel special.

Personalize your mailers with unique messages, designs, or images that match your brand and add value to the customer experience.

2. Design Personalized Postcards

Postcards are a simple yet effective tool for getting your message across.

Create postcards with attractive designs and eye-catching images that appeal to your target audience and draw them in.

3. Utilize Promotional Flyers

Promotional flyers allow you to spread the word about your business or product.

Include images, details about your offerings, or a coupon code to get people interested in what you have to offer.

4. Develop Brochures

Brochures give potential customers a comprehensive overview of your business and make them feel informed about the services you provide.

Design effective brochures that communicate all the essential information yet remain visually appealing.

5. Print Door Hangers

Door hangers are an affordable way to reach your local community and attract new customers.

Place door hangers in areas that you know potential customers frequent, such as near the entrance of a store or in residential neighborhoods.

6. Utilize Window Graphics

Installing vinyl signs or decals on your windows will help customers quickly identify what type of business you are and make your shop look more inviting and professional.

Window graphics can communicate important details such as location, special promotions, and contact information.

7. Create Loyalty Programs

At the core of a successful loyalty program is a card or coupon that customers can use for discounts on products or services.

Be sure to include a strong call to action so customers are aware and motivated to join your loyalty program.

8. Update Your Packaging

If you sell physical products, include print marketing materials in your packaging.

Having flyers, postcards, or coupons in your customers' packages can help boost sales and increase customer loyalty. Not only will this provide customers with information about your business, but it will also make them feel valued and appreciated.

9. Create Customized Stickers

Use customized stickers to give out as free samples or attach them to products purchased from your store.

You can also hand them out at special events like trade shows or conventions. These little touches will create a lasting impression on customers and even spark conversations about your business.

These are just a few ways you can use print marketing to boost your sales. With the right strategy, you can reach more customers and increase awareness of your business.

Ready to boost your sales? Put the power of print marketing to work for you! Contact us today for more information about how to get started!

 

5 Ways to Outshine the Competition with Die-Cut Signs

Die-cut signs offer a great way to elevate your business's visibility and make a lasting impression. Whether promoting products or services, announcing events, or enhancing your brand's presence, die-cut signs leave a lasting impression.

Die-cutting is a broad term that refers to a process in which you use a machine to mass-produce cut-out shapes. This saves time and guarantees professional, consistent results every time without using scissors, stencils, or a craft knife. 

The five tips below will help you use die-cut signs to stand out and leave a lasting impression. 

5 Ways to Outshine the Competition with Die-Cut Signs

1. Material Matters

Die-cut signs can be made from various materials, including plastic, metal, and wood.

The material you choose will depend on the look you're going for and the environment your signs will be displayed in.

2. Select an Eye-Catching Die-Cut

The die-cut shape of your sign offers boundless creative opportunities.

You can choose a simple shape, such as a rectangle or a circle, or get more elaborate with a custom die-cut. Here are some ideas to inspire you:

1. Your logo or other iconic images, e.g., A cut-out of a mermaid in a Starbucks
2. Silhouettes of your products or services, e.g., a cupcake for a bakery or an airplane for a travel agency.
3. A shape that evokes your values, e.g., a leaf-shaped sign for an eco-friendly product.

A company that does this well is Starbucks. Their stores often have signage replicating the green and white round mermaid logo on their cups and packaging. 

3. Find the Perfect Printing Method

Die-cut signs can be printed in various ways, including offset, digital, and screen printing.

The printing method you choose will depend on your budget and the look you're going for.

4. Keep Your Text Clear and Concise

Brevity will ensure that your message on your die-cut is easy to read and understand.

Grab the attention of prospective customers quickly with strong words that prompt a call to action.

5. Use High-Quality Materials

Investing in durable materials ensures that your die-cut signs withstand the test of time, making a lasting impression for years to come.

Following these tips, you can create die-cut signs to help your business stand out and attract new customers.

Ready to make your business shine? Visit us online or come by our shop to try this creative marketing method!

 

5 Tips for Creating an Effective Brand

A brand is the spirit and soul of your company. It makes your company recognizable, trustworthy, and loved by customers. A brand built up well is one of your company's most valuable assets! 

59% of consumers prefer buying their products from familiar brands. That's why crafting a brand is vital, considering many different elements of what you want your company's brand to be! Here are some things you should consider. 

5 Tips for Creating an Effective Brand

1. Identify Your Audience and Research Competition

One of the first steps in creating your company's brand should be completing market research.

Identifying your company's target audience will help you focus on communicating to them how your company's products or services will meet their needs and values.

It's also important to scope out how the competitors in your company's field compare to what your business has to offer. When marketing your brand, consider emphasizing what makes your company unique to stand out from competitors. 

2. Design the Visual Aspect of Your Brand

Using a signature color can increase a customer's brand recognition by 80%.

Choosing a color or two that works for your company and keeping it consistent between your brand's packaging, logo, and any other print materials will create a strong association in your customer's minds. 

A consistent font or typography style can also help create a cohesive and professional feel for your brand.

3. Create a Personality for Your Brand

One of the more finite details you might not have considered is the language your brand uses in its signage, advertisements, and other marketing.

Choosing a "voice" for your brand will create consistency and make your branding more effective. For example, if you're trying to create a classy, high-end feel for your brand, consider using more formal language; if your target audience is young adults, consider using more conversational vocabulary.

Remember, your company slogan should also reflect your brand's personality to your customers. 

If your company has social media accounts, create posts that reflect the personality that your brand is going for and reply to posts mentioning your company to connect with customers and build familiarity and trust with them.  

4. Consistency is Key for Your Brand

Consumers will agree that the strongest kind of brand is a consistent brand.

The brands that have earned a loyal customer following over the years are the ones that integrate their brand's personality and key elements seamlessly throughout their entire company. 

One of the easiest ways to do this is by creating a style guide for your entire company. A style guide is like the rulebook for your brand, and every company department should have it. This practice ensures that font, tone of voice, and color shades remain consistent between direct mail, social media posts, your company website, and more. 

5. Never be Afraid to Rebrand

Sometimes, even if your company's current brand is effective, a rebrand might open up more opportunities for you.

Consider how you might be able to change your company's name, visual aspects like logo and color scheme, or brand "voice" to better speak to your audience.

But remember to gather feedback from your current customers before making any major brand shifts and try to maintain a degree of brand consistency to prevent instability.

Your brand is an asset that can drive customer preference and contribute to long-term success. Invest the time and effort into crafting a brand that truly represents your company's values and resonates with your target audience. 

Follow these five tips and tricks to unlock your brand's potential and watch your business soar! If you need help translating your ideas into print, contact us today. 

 Print is a tried and true marketing method that holds significant trust and influence among consumers. 

With 82% of consumers placing their trust in print advertisements over other sources when making purchasing decisions, it's clear that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media - about 33% of them maintain active subscriptions to newspapers and magazines.

Having said that, while print marketing is undoubtedly a powerful tool, it still needs to be appropriately utilized to see the results that you're after. If you want to make the most of this print marketing opportunity for your small business, here are two strategies to consider.

Embracing Creative Shapes and Materials

The first thing you should do when designing print marketing collateral as a small business owner involves leveraging every opportunity to think outside the box and make an impression.

Case in point: the shape of your mailers.

Print marketing already has a leg up on other materials like digital because it is tangible, and people can hold it in their hands and pin it up on their refrigerator for later. But if you send out materials in standard shapes, you risk getting lost in the sea of every other piece of mail someone happened to get that day.

Even sending out larger, odd-sized envelopes or pieces in shapes that aren't perfect squares or rectangles is a great way to stand out and get noticed. 

The same is true of experimenting with heavier card stock when printing. Sometimes, feeling different from everything else in someone's mailbox is all you need to make that first impression people can't get enough of.

The Power of Personalization in Print

Print marketing is a great way to get consumers' attention because you're using it! But you want to lean into targeted, personalized offers whenever possible to keep their attention.

One of the reasons digital marketing is seen as less effective than it could be is that it is inherently cold and impersonal. It's easy to whip up an email to send to people, but once they realize that the same generic message just went out to thousands of people, they will mostly tune it out. It's even easier to delete it and never look at it again.

To get started with a personalized campaign, separate your customers into groups based on what you know about them. Dive into the data being created about them daily and see what insights you can learn about them.

What do they like? What do they dislike? What purchases have they recently made, and how can you help them get the most out of them? Can you offer someone value without necessarily expecting something in return? Thinking about these questions and crafting your direct mail collateral based on their answers is a great chance to utilize print to make the most positive, lasting impression possible.

If you're eager to learn more about utilizing the full power of print marketing for your small business, or if you'd like to discuss your needs with someone in more detail, please don't hesitate to contact us today.

 

Where Did Business Cards Come From?

The business card has come a long way since its inception centuries ago.

It has become an essential part of every company's identity. But what is its origin, and why is it relevant in business today?

Where Did Business Cards Come From?

In the 15th century, China introduced "visiting cards."

Essentially, people carried small cards to showcase their importance. Visiting cards were considered a tool for self-promotion and were utilized to request meetings.

What are Trade Cards?

Trade cards were invented in the 17th century to help people find businesses in major cities where addresses were uncommon.
 
During the 17th century, people followed a strict code of etiquette when interacting with each other. With the onset of the industrial revolution in the 18th and 19th centuries, this formality began to blur the line between social and trade interactions.
 
People needed a way to introduce themselves and their businesses, which led to the creation of business cards.

What Were the Most Popular Print Options for Early Business Cards?

The print industry significantly changed in the 18th century, with copperplate engraving losing popularity in favor of the more modern woodcut and letterpress printing.
 
The 19th century pushed the envelope even further with the introduction of lithographic printing. This process enabled business owners to use multiple color options known as stones on their business cards. This novel print technique permitted a maximum of 15 colored stones per individual business card.
 
During the 1890s, die-cut cards grew in popularity and were used by wealthy businesses to create attractive, uniquely shaped cards. These businesses also used folding cards, cards with moving parts, and those that revealed secret messages when held up to light to distinguish themselves from others.

What are Some of the Most Popular Trends in Business Cards Today?

Minimalism

One of the most recent trends in business card design is minimalism.

Minimalist designs focus on simplicity and clear messaging, often using a single color or photograph as a focal point.
 
These cards are often more cost-effective since they require fewer printing and design costs. Additionally, the lack of bulk helps them stand out from the crowd and makes them easier to store in a pocket or briefcase.

QR codes

Another popular business card trend is the use of QR codes.

QR codes are matrix barcodes that can be scanned using a smartphone's camera, allowing people to quickly access contact details or other information.
 
They are often integrated into the design of business cards, allowing potential customers to quickly and easily access information without having to write it down. For example, you could include a QR code that directs individuals to your LinkedIn profile. 

Unique materials

Finally, even the material used to make business cards has evolved.
 
While traditional paper remains popular, plastic and metal cards are becoming increasingly trendy for their durability and modern aesthetic look. Plastic cards can be printed with high-quality images and graphics, while metal cards have a luxurious and professional feel.
 
Although the way business cards are created has changed over time, their purpose remains the same: to provide a tangible representation of who you are and what your business stands for.
 
Whether a traditional paper card or a modern digital one, your business card should make an impression on potential customers and help them remember your company.
 
With the right design, materials, and messaging, you can ensure your business card stands out from the crowd - no matter your industry.
 
Are you looking to create a business card to get your company noticed? Contact our team today to get started!

 

3 Inspiring Complementary Color Combinations 

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase?

This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing. 

One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel. 

Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look. 

Go ahead and use these complementary color pairings to level up your next print design.

3 Inspiring Complementary Color Combinations 

1. Blue and Orange

If you incorporate these colors into your company's advertising, they might combine to make an excellent experience for your customers. 

Blue psychologically evokes feelings of stability, trust, and calm. With this in mind, you could use it to reinforce consumers' confidence in your brand. Use blue coloring for any guarantees or certification logos on your print materials. 

Orange is also a very strategic color that you can use to encourage customer engagement. It symbolizes creativity, enthusiasm, and accomplishment. Just like red, this is one of the more intense colors, so you can use it to emphasize the call-to-action in your print design.

2. Yellow and Purple

These two colors can be flattering when paired together for print designs.

Yellow is a fantastic choice for marketing materials. It commonly creates feelings of positivity, happiness, and fun, which can be used to your company's advantage. Highlight sale prices with yellow, or use it as your design's border color or background.

Purple is typically best to use as an accent color in your design so that its darkness doesn't overtake the rest of the print. It's still great to include since it's tied psychologically to feelings of luxury, royalty, and wisdom. 

3. Red and Green

While it's probably best to stick to either deeper shades of these colors or more soft pastel tones unless you're aiming for a more Christmas-like theme, these two are great options for your print marketing.

The color red provokes feelings of urgency, increases appetite, and encourages action. As one of the boldest and most intense colors on the color wheel, consider using it to draw attention to important parts of your print design, like a call to action or a bubble icon advertising a sale. 

On the other hand, the color green typically reminds customers of health, nature, and growth. Consider using green in your print materials if you're selling a nature or health-related product.

By leveraging these inspiring complementary color combinations, you can elevate the impact of your print designs and make a lasting impression on your target audience.

Do you want to experiment with colors and unleash the full potential of your next print marketing campaign? Contact us today, and we can help you get started.

 

5 Ways to Use QR Codes for Print Marketing

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level.

 

7 Top Tips to Create Customer Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail.

When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy than digital communications privacy.

Employ the ideas below.

7 Top Tips to Create Customer Loyalty Through the Mailbox

1. Send Exclusive Offers

Make your offers attractive so that clients will want to open your mail.

Tease them with discounts and sales on the front of the envelope or postcard.

If you have a new product that they have been waiting for, this is the time to offer a good deal on it and announce it.

2. Personalize Communication

If you send a letter, a newsletter, or even a postcard, try using their name.

This will capture their attention and make them take notice. They will know that it’s not just junk mail.

3. Consistency Counts

Ensure all the pieces work together.

Use the same tone of voice and similar graphic design so that it causes them to remember you. Don’t make each piece wildly different.

4. Use High-Quality Paper

This sends the message that you care and that you are serious about what you offer.

It shows that you don’t skimp on quality, which will increase trust with your customers.

5. Include a Call to Action

Make sure there’s a call to action so customers know what to do next.

Ask them to call, visit your website, or subscribe to a newsletter. This builds loyalty because it causes them to stay in touch with you. It also makes them feel connected regularly.

6. Send a Thank You

Deliver a note to customers personally in a nice letter on quality paper.

Use their name, their buying history, and something personal if you can. This makes people genuinely feel appreciated. When you send things like this through the mail, it’s trusted more than an email.

7. Lead with Your Logo

Send items in the mail that have your logo on them, whether it’s a pen, stationary, or a magnet.

This works to build loyalty because it reminds them daily of your business, and it creates a feel-good situation. They know you appreciate them when you give them items.

No matter your business, there are ways to keep customers coming back. Building loyalty takes time, so the key is to be consistent and not give up. Keep the content coming.

In fact, it’s five times less expensive to keep existing customers than to attract new ones.

If you have a project that requires printing, please reach out. We are here to help!

 

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers.

According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read magazines. Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too.

However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it.

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

Master the Art of Color and Emotion

One of the great things about print marketing, in general, is that it is tangible. 

As opposed to something like an email that can be quickly deleted or ignored, print collateral is something you can hold in your hand. You can put it up on the refrigerator and glance at it throughout the day, a factor that small business owners can utilize with the right approach.

Remember that color choice significantly influences people's feelings when exposed to your messaging when designing your collateral. Red, for example, denotes excitement, passion, and even action. This would be a great color to lean into if you were having an in-person event that people wouldn't want to miss out on.

Yellow, on the other hand, conveys feelings like originality and enthusiasm. If you were sending out a print campaign about a new product launch and wanted people to head into your store to check it out in person, yellow would be one of the colors you would rely on to motivate them.

The Power of Personalized Promotions

Another proven strategy you can use to boost foot traffic to your store involves extracting even more value out of the data your customers are already creating each day.

Every time someone walks into your store and makes a purchase, you learn more about them. Based on that insight, you should create personalized promotions and offer relevant rewards that can only be redeemed in person. If you know people who recently purchased Product A, you could send out an in-person coupon for a discount on the price of the related Product B.

Not only does this help get someone to your physical location, but it also goes a long way towards building trust in your business at the same time. These will help you generate more foot traffic and repeat in-person customers.

If you'd like to find out more information about how you can boost foot traffic to your store with the right approach to print marketing, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't hesitate to contact us today.

 

9 Color Combinations That Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece.

8 Trends in Print Marketing to Inspire You This Year

Print marketing remains the most effective way to reach customers and build brand recognition.

In 2023, there have been several innovations in print marketing that can help you make the most of your message. 

Here are eight of the latest trends to inspire your next print campaign.

8 Trends in Print Marketing to Inspire You This Year

1. Variable Data Printing

Customized messages, images, and text can make print marketing more impactful.

Variable data printing makes it easy to use data to personalize messages, images, and designs to grab consumers' attention and make your message memorable.

2. QR Codes

QR codes are gaining popularity in printed marketing materials, allowing customers to quickly scan them with their smartphones for easy access to websites, videos, or other materials.

3. Augmented Reality

Use the latest technology by integrating augmented reality into your print marketing campaigns.

This innovative tactic allows viewers to experience fully-immersive 3D images and videos through their cell phone cameras that can be triggered with a printed QR code, label, or logo on your piece.

4. In-Store Experiences

As online shopping grows, businesses seek to draw customers to their brick-and-mortar stores.

Printed materials placed in-store can create unique customer experiences, encouraging them to purchase.

5. Direct Mail

Reaching customers right where they live is still a powerful and effective form of marketing.

Direct mail can drive sales, interactions, or engagement with your brand. Keep the message simple and use compelling visuals to stand out among other mailers.

6. Business Cards

A business card is essential to networking and is still one of the best methods for making an excellent first impression.

Use creative designs and unique textures to differentiate yourself from the competition.

7. Brochures & Posters

Presenting products with detailed visuals through printed brochures or posters can be a great way to showcase your offerings.

Look for opportunities to use unique materials and textures to make an impression.

8. Custom Packaging

Custom packaging for shipments or promotional materials helps create an experience that customers will remember.

Brands can use unique boxes, bags, or wrap with logos or messaging to make a lasting impression.

What Can These 8 Print Marketing Trends Do for You?

By staying up-to-date with the latest trends in print marketing, you can ensure that your message reaches customers effectively and stands out from the competition.

Ready to put 2023's print marketing trends to work for your business? Let us help! Contact us now to get started.

 

 

Use Each of the 5 Senses to Create Unique Direct Mail 

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit.

"In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." 

Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard. 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

1. Keep it Simple

We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers.

But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow. 

Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your offer today at our website."

2. Keep the Design Clean

Try not to clutter the postcard with images (no matter how great they are).

There are no exceptions to this rule. Use a couple of images per side.

3. Use One Headline and Make it Stand Out

It's tempting to want to explode on the page with many exciting offers, sales, new products, and ways to contact us. 

Try to use one single headline per side, and make your offer clear so that it stands out. Use great colors and an awesome font, and make it front and center of the page.

Keep the headline the star of the page and don't use too many techniques, e.g., don't use italics, bold, and underline when you have a great title.

4. Try to Make It Trackable

Use a special URL or a specific phone number or email by which the postcard recipient can get a hold of your great deal. Then track it.

5. Supersize Your Postcard to Get a Better Response

Of course, you will need to weigh this cost to see if your promotion is worth promoting in this way.

But if you are taking the time and money to send something out, make it count!

6. Make White Space Your Friend

Leave some spaces blank, or just filled with a color block.

Don't fill every square inch of the postcard with text and pictures. "White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism."

7. Don't Skimp on Color

Be sure you use color to grab the readers' attention.

This sometimes seems like an effective way to save some money, but color will increase your readership.

8. Don't Forget Your Contact Information

People need to know who the postcard is from and how to get ahold of you to place an order!

"You want your audience to immediately recognize your branding across all of your communication, including your print marketing materials." 

Ensure your logo and contact information is on the postcard in a prominent place so it doesn't get lost in the offer.

9. Print With a Reputable Firm

A cheaply made postcard will detract from all your efforts and money.

You want to choose the right paper and ink to ensure readers know they can trust you to produce quality results. Your local printer is the best place to get your questions answered and get the product you deserve. 

When promoting a new product or service, use a postcard that stands out in today's busy mail shuffle. If you have questions about doing that, check us out online or call us.

 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

Figuring out which channels to use for your company's next campaign can be tricky: sometimes, a more traditional print-ads approach seems useful, while other times, a social media campaign feels like the way to go. 

But in reality, combining these two channels can create an even more effective result for your company! 

With a few easy things to keep in mind, your company can use print ads to increase social media engagement and use social media to boost the ROI on your printed materials. 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

1. Use Social Proof from Media Accounts

Potential customers rely on other consumers' testimonials when deciding whether to purchase from your company.

A recent report showed that 93.4% of consumers depend on customer reviews when investigating retailers for the first time. Use this to your company's advantage by bringing those reviews directly to consumers through your print materials.

Include quotes of honest reviews from your company's media accounts on your next direct mail design, and invite consumers to see what others say about your company on Twitter, Facebook, or Instagram as a call to action (CTA).

2. Make it Easy with QR Codes and Short URLs

Including information about your social media accounts on your direct mail is a good start, but it won't get you very far if it isn't convenient and quick for people to utilize. 

Firstly, if you include a URL, ensure it isn't too long for people to type into their search engine. You can use websites like TinyURL.com to convert a long URL into one that's easier for consumers to search.

QR codes are the height of convenience, and they can take consumers to one of your social media pages, websites, or online resources with just a quick scan of their phone camera. 

3. Design Exclusive Media-Related Offers

An easy way to use print marketing as a bridge to your online marketing is by using a media-related CTA on your print materials.

For instance, consumers will be motivated to follow your social accounts if you use print for advertising a special offer or discount for new followers.

4. Try Out Hashtags

Include hashtags on your direct mail and encourage customers to post photos of your products or company using that hashtag!

It could become a viral social media campaign, creating something big from a simple direct mail design.

5. Gather Data for Direct Mail Using Media

Social media provides a pre-organized way to discern which pieces of your content consumers are most engaged by. 

If a photo on one of your social accounts has the most likes, use it as the cover image for your next direct mail piece. See which data your customers like, share, and comment on, and use that to your advantage. 

Are you ready to try combining social media and print for your next marketing campaign? Partner with us, and we'll show you how! Give us a call today to get started. Check out how you can increase your Direct Mail response effectively.

 

7 Things Your Packaging Says About Your Brand

The packaging of your product is so much more than just a container—it says a lot about your brand and the values it stands for.

Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements.

Considering these details can make a big difference in how customers perceive your product and the values your brand represents.

Here are seven things to consider when designing packaging for your products.

7 Things Your Packaging Says About Your Brand

1. Quality

Good packaging will give your brand a sense of quality, creating customer trust and loyalty.

High-quality packaging materials such as foil prints or embossing add a luxurious element to any product.

At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly.

2. Brand Recognition

Your packaging is the first thing customers will see when they interact with your product, so make sure it stands out and conveys your brand's personality.

Use bright colors or eye-catching graphics to create a lasting impression. You can even include logos or taglines that reinforce your mission and values.

3. Professionalism

Professional packaging says a lot about your business.

Investing in high-quality boxes or bags with elegant designs and strong materials will show that you take pride in the presentation of your product.

Customers will appreciate the extra effort and may even encourage them to share photos of their purchases online.

4. Versatility

Packaging should be versatile enough to accommodate any product size, shape, or weight.

Invest in various packaging options that can easily adjust to different products and shipping methods.

This will make your business look more organized and efficient, reflecting well on your brand.

5. Sustainability

Customers are increasingly demanding environmentally friendly packaging solutions.

Invest in packaging materials that are biodegradable or recyclable to demonstrate your commitment to sustainability and minimize your environmental impact.

This will show customers that you care about the planet and may even encourage them to purchase from you again.

6. Convenience

Your packaging should also be convenient for both shipping and storing.

Invest in lightweight packaging that stacks so it can be shipped with minimal cost and effort. Consider using air-filled cushioning materials or tamper-proof seals to ensure items are safe during transit.

Additionally, invest in packaging solutions that allow customers to easily store products at home, such as resealable bags or containers with handles.

7. Cost-Effectiveness

Regarding packaging, you don't want to sacrifice quality for cost.

Look for ways to save money while ensuring your products are packaged properly and securely.

Invest in bulk packaging materials or explore different shipping methods that can reduce the overall cost of shipping without compromising safety or professionalism.

Your packaging should reflect your brand's values while providing convenience and cost-effectiveness.

From sustainability to professional design, ensure your packaging sends the right message about your business.

Thinking it's time to redesign your packaging? We can help you create print packaging that will leave a lasting impression on your customers. Contact us to get started!

 

 

7 Tips to Create Eye-Catching Banners

Are you attending a trade show or job fair and need your banner to make an impact?

Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability.

Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

7 Tips to Create Eye-Catching Banners

1. Lead with Your Brand

Make sure to leverage the most influential real estate by placing your logo at the top of your banner.

This is the spot your viewers will automatically look at and what they will most likely recall afterward.

Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly!

2. Keep Your Message Brief

Use as few words as possible to attract attention and convey your message.

By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an overcrowded banner.

Strive for conciseness - key phrases are all it takes to get noticed!

3. Incorporate Your Brand's Color Palette

Incorporate your company's signature colors into the banner.

Remember, sometimes simpler is better. Your color scheme should contribute to branding, not overshadow it with too many hues and saturations.

Ensure your palette complements the content while helping you communicate a consistent message across all platforms. 

4. Utilize High-Quality Images

When designing your banner, rely on high-resolution visuals for maximum impact.

The sharper and more vivid the colors are, the easier they will be noticed by passersby.

Use a single premium image instead of overcrowding your banner with numerous lower-quality graphics for optimal results.

5. Include Your Contact Information

Prominently display your website URL, phone number, and relevant social media icons on your banner for maximum visibility.

Take your business to the next level with a QR code, enabling potential customers to instantly scan and store contact information on their smartphones.

Giving people easy access to connect with you later is essential.

6. Select the Correct Size

When selecting the right banner size for your chosen purpose, it is essential to get it right.

Oversized banners can be overwhelming and intrusive, while undersized banners may not attract the attention you seek. 

To ensure that you make a statement, choose wisely when deciding on the dimensions of your banner to create maximum impact in its appropriate setting. 

7. Use High-Quality Materials

Choose fabrics such as polyester or canvas to ensure your banner stands up against the elements and is durable enough for long-term use.

Waterproof ink is a great way to protect your banner's colors from fading, allowing you to maintain maximum visual impact and reuse your banner for subsequent campaigns. 

A cleverly designed banner helps to draw attention to your message, showcase your branding, and ensure your banner withstands the elements for years to come.

Ready to get started designing your next banner? Contact us today. We're here to help! 

 

8 Innovative Print Marketing Strategies That Stand Out

Looking for creative ways to increase business? Think print!

When your audience sees your business on paper or print, it stands out, and they remember it better than an online ad. Print marketing offers a variety of ways to capture people’s attention, leading to more business for you.

In fact, 56% of US consumers think that print marketing is more trustworthy than any other type of marketing. Here are some out-of-the-box ideas to help build your brand and increase customer retention.

8 Innovative Print Marketing Strategies That Stand Out

1. Table Tents with Spiral Binding

These are fun, useful, and creative.

They keep customers’ attention through the months if used as a calendar. Otherwise, use them for products that you offer. Add some inspirational sayings and great pictures.

2. Clear Plastic Business Cards

Get attention by trying something unique and special, like plastic, see-through business cards.

People are more likely to keep them and put them in a prominent place.

3. Pop-Up Cards

These are so much fun!

Create an image, a logo, a product, or whatever your mind can invent to pop up when people open the card. These will not only get attention but keep it.

4. Die-Cut Image

Create something different with a shape that represents your business.

Then get a die-cut image of it to hand out as a business card, postcard, or other mailer.

5. Use Moving Advertising

Get a large magnet printed to put on your cars, vans, and trucks to get the word out about your business.

When people are stuck in traffic, they read these, which will promote your business more than you know.

6. Print Stickers

Stickers are popular right now, so why not capitalize on them?

Create fun stickers that promote your business and encourage people to keep them. If they are unique, people will put them on their water bottles, folders, journals, and other things they use every day.

7. Greeting Cards

Create your own greeting cards (with a graphic designer's help).

Put your logo on them so people know who to thank for the great cards. Hand them out to guests at trade shows, meetings, or at the front counter.

8. Scented Printing

There is a new way to get customers’ attention—scented printing.

Pick a fragrance that matches your image, and we can help you create a lasting memory with varnishes and coatings to get the scent you desire.

Your customers will love it, and it will leave an impression.

If you need more ideas or want to put one of these into action, we can help. Contact us today!

5 Aspects of Your Reputation You Can Showcase With Your Print Pieces

 Print products say a lot about who you are as a brand.

What message do you hope to convey to the world?

What kind of image do you want to present?

Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company's personality and values.

Here are some things your print pieces may convey about your reputation.

5 Aspects of Your Reputation You Can Showcase With Your Print Pieces

1. Your Level of Trustworthiness

When potential customers see your print marketing materials, they make assumptions about your level of trustworthiness.

A recent poll conducted by Marketing Sherpa indicated that 82% of internet shoppers were more likely to make a purchase based on a print ad, feeling they are more trustworthy than other types of advertising. 

This is especially true if the design and materials utilized for your print pieces are high-quality.

By taking extra care to produce a beautiful, professional print piece, your potential customers will be more likely to view you as an established and trustworthy business.

2. How Well You Know Your Target Audience

By paying attention to the trends your audience responds to, you can create print pieces that show you understand their likes and dislikes.

If you understand what your potential customers want, they'll be more likely to trust your brand and build a connection with you.

Your print pieces should also be designed to connect with your audience emotionally.

Creating visuals that evoke positive emotions ensures your message resonates with customers and prospects.

Using the right combination of visuals and words will help to create a solid emotional bond between your brand and its target audience, resulting in increased loyalty and brand engagement.

3. How Much You Value Quality

Not all print materials are created equally! 

It's vital that each piece of your print collateral is printed on high-quality paper and features an eye-catching design.

Ensuring this indicates that you value quality. Customers deeply value businesses that take extra care to make sure each of their printed pieces looks great.

This level of detail helps your audience to see that you're a brand that cares about its image and that is committed to delivering quality products and services.

4. Your Creativity

Putting in the effort to craft unique designs that set your company apart from competitors will solidify potential customers' perception of your business as creative and innovative.

Colorful and creative print designs can also be used to capture the attention of potential customers while at the same time conveying enthusiasm, innovation, and optimism about your brand's identity.

Bold typefaces and vibrant, eye-catching visuals can make an impression that stays in your readers' minds long after reading the piece. 

5. The Superiority of Your Product

Well-written print pieces highlight key features or benefits of a product in an informative and accessible manner to help customers understand why they should choose one brand over another – ultimately leading them to associate positive experiences with your company's offerings.

By understanding the power of printed materials, you can create marketing collateral that conveys the right message and helps to establish your brand as a trustworthy and reliable choice.

Contact us today to get started!