Top Tips for Creating Effective Print Materials for Your Next Event

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events.

By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.

According to Scientific American, research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy.

Top Tips for Creating Effective Print Materials for Your Next Event

Keep It Simple

Make sure your design is simple so that the critical information can be easily read and understood at a glance.

Avoid clutter, and include only essential elements like logos, text, graphics, and colors. Remember that people will likely scan as they walk by your booth.

Get Creative

Make your materials stand out from the competition by incorporating creative elements like foil, texture, die cuts, or unique folds.

These unique touches will help draw people in and make them more likely to remember your brand.

Think Local

If participating in a local event, consider customizing some of your print materials for that specific audience.

For instance, you could include a specific offer or create visuals that feature local places and landmarks.

Make the Most of Social

Include your social media handles on all your print materials so people can follow you immediately.

Also, consider using QR codes, which make it easier for people to quickly pull up your website or social accounts on their mobile devices.

Print Products People Will Remember

In addition to flyers, brochures, and business cards, consider exploring other print products that will make a lasting impression.

Some great options include:

Stickers

Great for giveaways or simply as eye-catching additions to your booth. Consider die-cut stickers with unique shapes or foil accents for an extra “wow” factor.

Posters

Whether you’re looking for something to hang up in or around your booth, posters are a great way to make an impact. Add a frame or easel for added style points.

Magnets

Get creative with car magnets that feature your logo and contact information. This is an easy way to get your name out there when people are traveling to and from the event.

Notepads

Make sure your name stays on everyone’s desk with branded notepads that remind people of your brand every time they use them.

By making print marketing a part of your event strategy, you can create powerful impressions that will stay with prospective customers long after the event.

Not sure where to start? We can help! Contact our team today to begin creating print marketing products to get your business noticed!

 

Increase Your Sales with These 9 Print Marketing Tips

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them.

From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing.

Let's dive in!

Increase Your Sales with These 9 Print Marketing Tips

1. Create Customized Mailers

Customized mailers are a great way to grab your customer's attention and make them feel special.

Personalize your mailers with unique messages, designs, or images that match your brand and add value to the customer experience.

2. Design Personalized Postcards

Postcards are a simple yet effective tool for getting your message across.

Create postcards with attractive designs and eye-catching images that appeal to your target audience and draw them in.

3. Utilize Promotional Flyers

Promotional flyers allow you to spread the word about your business or product.

Include images, details about your offerings, or a coupon code to get people interested in what you have to offer.

4. Develop Brochures

Brochures give potential customers a comprehensive overview of your business and make them feel informed about the services you provide.

Design effective brochures that communicate all the essential information yet remain visually appealing.

5. Print Door Hangers

Door hangers are an affordable way to reach your local community and attract new customers.

Place door hangers in areas that you know potential customers frequent, such as near the entrance of a store or in residential neighborhoods.

6. Utilize Window Graphics

Installing vinyl signs or decals on your windows will help customers quickly identify what type of business you are and make your shop look more inviting and professional.

Window graphics can communicate important details such as location, special promotions, and contact information.

7. Create Loyalty Programs

At the core of a successful loyalty program is a card or coupon that customers can use for discounts on products or services.

Be sure to include a strong call to action so customers are aware and motivated to join your loyalty program.

8. Update Your Packaging

If you sell physical products, include print marketing materials in your packaging.

Having flyers, postcards, or coupons in your customers' packages can help boost sales and increase customer loyalty. Not only will this provide customers with information about your business, but it will also make them feel valued and appreciated.

9. Create Customized Stickers

Use customized stickers to give out as free samples or attach them to products purchased from your store.

You can also hand them out at special events like trade shows or conventions. These little touches will create a lasting impression on customers and even spark conversations about your business.

These are just a few ways you can use print marketing to boost your sales. With the right strategy, you can reach more customers and increase awareness of your business.

Ready to boost your sales? Put the power of print marketing to work for you! Contact us today for more information about how to get started!

 

5 Ways to Outshine the Competition with Die-Cut Signs

Die-cut signs offer a great way to elevate your business's visibility and make a lasting impression. Whether promoting products or services, announcing events, or enhancing your brand's presence, die-cut signs leave a lasting impression.

Die-cutting is a broad term that refers to a process in which you use a machine to mass-produce cut-out shapes. This saves time and guarantees professional, consistent results every time without using scissors, stencils, or a craft knife. 

The five tips below will help you use die-cut signs to stand out and leave a lasting impression. 

5 Ways to Outshine the Competition with Die-Cut Signs

1. Material Matters

Die-cut signs can be made from various materials, including plastic, metal, and wood.

The material you choose will depend on the look you're going for and the environment your signs will be displayed in.

2. Select an Eye-Catching Die-Cut

The die-cut shape of your sign offers boundless creative opportunities.

You can choose a simple shape, such as a rectangle or a circle, or get more elaborate with a custom die-cut. Here are some ideas to inspire you:

1. Your logo or other iconic images, e.g., A cut-out of a mermaid in a Starbucks
2. Silhouettes of your products or services, e.g., a cupcake for a bakery or an airplane for a travel agency.
3. A shape that evokes your values, e.g., a leaf-shaped sign for an eco-friendly product.

A company that does this well is Starbucks. Their stores often have signage replicating the green and white round mermaid logo on their cups and packaging. 

3. Find the Perfect Printing Method

Die-cut signs can be printed in various ways, including offset, digital, and screen printing.

The printing method you choose will depend on your budget and the look you're going for.

4. Keep Your Text Clear and Concise

Brevity will ensure that your message on your die-cut is easy to read and understand.

Grab the attention of prospective customers quickly with strong words that prompt a call to action.

5. Use High-Quality Materials

Investing in durable materials ensures that your die-cut signs withstand the test of time, making a lasting impression for years to come.

Following these tips, you can create die-cut signs to help your business stand out and attract new customers.

Ready to make your business shine? Visit us online or come by our shop to try this creative marketing method!

 

5 Things to Know About Every Door Direct Mail

In today's digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only has a 0.6% response rate.

Direct mail remains a relevant and valuable way for your company to advertise itself to the public. But the idea of unknowingly sending your print materials to random addresses might seem daunting. 

Thankfully, the United States Postal Service (USPS) offers a program that allows you to send your direct mail specifically to your company's target demographic, making it even more effective! This feature is called Every Door Direct Mail (EDDM). Read on to learn more about this helpful option!

5 Things to Know About Every Door Direct Mail

1. Individual Address Are Not Required

One of the advantages of EDDM is that you don't need to know the specific mailing addresses of your recipients.

Instead, EDDM uses zip codes or neighborhoods to send your print materials to every door within that area.

2. Pinpointing Your Target Demographic

EDDM uses official U.S. Census data, allowing you to identify factors such as age, income level, and other demographic statistics for your selected community. 

This feature simplifies targeting areas with the highest likelihood of a positive response from your company's desired audience.

According to CompareCamp, 54% of consumers say they only want to receive direct mail from brands that interest them. EDDM can help ensure that the addresses your mail gets sent to are the customers most likely to be interested in your products or services. 

3. Limitations

Before deciding whether EDDM suits your company, it's essential to consider its limitations.

The program only allows you to send mail to either a mix of residential and business addresses or a list of strictly residential addresses. In other words, if your company's target demographic is solely businesses, EDDM might not be the most profitable option.

Additionally, remember that to use EDDM, your company must send a minimum of 200 pieces of mail and a maximum of 5,000 per day for each selected ZIP code. 

4. How to Start Using EDDM

To begin using EDDM for your direct mail, whether you represent a business or an individual, you'll need to create a USPS account to start using EDDM for your direct mail.

Once you have an account, use the online tool to select the geographic areas where you'd like your mail sent. Take advantage of the demographic filters to refine your target audience!

5. Design and Send Your Direct Mail

When designing your direct mail pieces, ensure they follow the guidelines and requirements for EDDM.

These specifications can be found on the USPS website. Remember to make your mailpiece eye-catching and easy to read, with a clear call to action. Then drop off your mailpieces at a post office or ship them to one with the correct EDDM facing slip attached.

EDDM is a helpful way to increase the effectiveness of your company's direct mail and eliminates the need to purchase or create a mailing list.

Consider using EDDM for your next batch of print materials and see how it can impact reaching your target audience! Contact us with questions about utilizing this tool with your next campaign. 

 

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year. 

It's also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term.

73% of back-to-school shoppers plan to shop in late July and early August, so it's not too early to start marketing now. When it comes to promoting your business during back-to-school season, nothing beats print marketing!

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

1. Back-to-School Flyers

Create a catchy, eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season.

Have them distributed around local schools and neighborhoods.

2. Bookmarks

Design a unique bookmark to be included in student textbooks or given out as free keepsakes.

Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.

3. School Supplies

Brand your line of school supplies with your business logo and colors.

These make great giveaways at local schools or events related to the start of the school year.

4. Posters

Create colorful posters to be hung around schools, libraries, or local businesses in your area.

Feature back-to-school deals and promotions for parents and students to take advantage of.

5. Catalogs

Put together a catalog featuring all the back-to-school products and services you offer.

Have them distributed around local schools and neighborhoods.

6. Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts.

Include your logo and contact information for added visibility.

7. Stickers

Have custom stickers that feature your business logo, colors, and any relevant offers or promotions for the back-to-school season.

Have them distributed around schools or mail them to local parents and students.

8. Classroom Magazines

Put together classroom magazines filled with back-to-school deals, promotions, and helpful tips for the upcoming school year.

Feature your business logo and contact information on the cover page of each issue.

9. Shopping Lists

Create shopping lists that feature your business's back-to-school products and services.

Include them in mailers or have them distributed around local schools.

10. Postcards

Send postcards with helpful tips for the upcoming school year to parents and students in your target area.

Feature your logo, contact information, and any relevant offers or discounts that you're offering for the back-to-school season.

11. Notebooks

Have custom notebooks made up with your business logo and colors.

These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

Businesses can give themselves a real head start by taking advantage of the increased spending around back-to-school season.

Use these 11 print marketing ideas to get the message out about your business and engage with parents, students, and educators during this important time of year.

Don't let the back-to-school rush catch you unprepared! Contact us today to find out how we can help your business capitalize on the excitement of the new school year!

 

9 Ways to Let Creative Freedom Ring in Your Next Print Marketing Campaign

Print advertising is a powerful way to engage customers and promote your brand.
 
Print marketing can be even more effective when done correctly, allowing businesses to create experiences that genuinely connect with their target audiences!
 
You can be confident that your message resonates and drives action with the right strategy and creative ideas.

9 Ways to Let Creative Freedom Ring in Your Next Print Marketing Campaign

1. Use Bold Typography

Make sure your message stands out by using bold typography.

Whether a large headline or an eye-catching font, ensure your words stand out and attract attention.

2. Play with Colors

Color is one of the most powerful tools for print marketing.

Use colors that reflect your brand and complementary hues that will draw customers' eyes to your message.

3. Utilize Unique Shapes

Instead of keeping everything in a linear format, use shapes and lines to create interest and depth.

This can be a great way to break up the monotony on a page and make your message more visually engaging.

4. Embrace White Space

Don't be afraid to use white space in your print marketing materials.

It allows the reader to take a breath and can help you emphasize important parts of your message, such as a headline or call-to-action.

5. Incorporate Imagery

Images are often more powerful than words, so include them in your print marketing materials.

Photos should accurately reflect the message you're trying to convey and draw readers into the piece.

6. Use Unique Materials

When it comes to print marketing, one size does not fit all.

Try using unique materials such as card stock, metallic ink, or unique textures to add a touch of flair and intrigue.

7. Feature Testimonials

Showcase positive customer feedback in your print materials, such as quotes or reviews.

This helps establish credibility and trust with your potential customers.

8. Include Calls to Action

Guide readers through the customer journey by including a clear call to action on your print materials.

This could be by clicking a URL, calling a phone number, or visiting your store in person. 

9. Leverage Social Media

Use print marketing as an opportunity to direct readers to your social media pages.

Include your handles or QR codes so customers can easily connect with you online.

What are Some Creative Print Marketing Materials for Businesses?

Businesses can create creative marketing materials to increase awareness of their brand, products, and services.

Each of these materials has the potential to reach different audiences in various ways and can be tailored for specific target markets.

Posters

Posters provide ideal visibility for businesses in public places such as bus stations, grocery stores, and restaurants.

They are often used to promote an event or announce special offers.

Flyers

Flyers are ideal for getting information about a business, product, or service to a large audience quickly and easily.

Postcards

Postcards are an effective way to attract attention and spread the word about a business.

Newsletters

Newsletters provide customers with regular updates about a business, its products, services, and other newsworthy items.

They're great for building relationships with customers over time.

Presentation folders

Presentation folders give customers a professional and organized impression of a business.
 
Print marketing campaigns are a great way to engage customers and convey your message. 
 
Need help bringing your creative vision to life? That's what we're here for! Contact us today for print marketing materials that make an impact.
 
Happy Printing!

 

9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market.

Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily.

When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results. 

Keep reading for strategies to help entice readers to explore the engaging content you offer. 

9 Genius Ideas for Driving Traffic to Your Blog with Print

1. Use Links

Send newsletters with your link on them.

Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter.

2. Grab Attention

Send a postcard with a blog title on it and a statistic that gets people's attention.

This will encourage people to search online for your information.

3. Expand Reach with Print

Create a printed piece that promotes your blog, such as an insert in a newspaper.

By giving people a little bit of information, such as a teaser, you can connect with them and get them to take the next step of going to your blog on their phone or computer.

4. Catch Their Eye

When you decorate your entrance, hang posters that highlight your blog.

Use teasers and fun tidbits that can be found in your blog. Maybe it's a statistic or an interesting piece of information.

5. Be Creative

Make sure your headlines are catchy.

People won't want to visit your site if you are overlooked. Spend time thinking about the headline rather than just using the first one that comes to mind. This is important so that people will be curious and check out more of what you have written.

6. Offer Exclusive Content

Provide coupons or discounts when people go to your blog.

Use a printed piece to introduce them to your latest sales. Then tell them to go to your blog for the rest of the information, then offer them a special deal.

7. Concentrate on Consistency

Coordinate your online message with the direct mail pieces.

If the two are not cohesive, it will confuse the readers, and they won't read on. They must see the two working together to know they've reached the right place.

8. Use QR Codes

A QR code on your printed pieces allows readers to scan them and go directly to your blog.

They are easy for people to use and provide an easy and direct path to where you want the person to go. 

9. Provide Free Reports

This is a great way to get people to go online and see what you have to say.

Make sure you pick topics they are interested in that apply to their businesses. Then, you can inform them exactly where to turn for the information using direct mail.

When printing your next project, be sure to contact us.

 

9 Color Combinations That Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece.

 

Use Each of the 5 Senses to Create Unique Direct Mail 

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

 

7 Things Your Packaging Says About Your Brand

The packaging of your product is so much more than just a container—it says a lot about your brand and the values it stands for.

Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements.

Considering these details can make a big difference in how customers perceive your product and the values your brand represents.

Here are seven things to consider when designing packaging for your products.

7 Things Your Packaging Says About Your Brand

1. Quality

Good packaging will give your brand a sense of quality, creating customer trust and loyalty.

High-quality packaging materials such as foil prints or embossing add a luxurious element to any product.

At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly.

2. Brand Recognition

Your packaging is the first thing customers will see when they interact with your product, so make sure it stands out and conveys your brand's personality.

Use bright colors or eye-catching graphics to create a lasting impression. You can even include logos or taglines that reinforce your mission and values.

3. Professionalism

Professional packaging says a lot about your business.

Investing in high-quality boxes or bags with elegant designs and strong materials will show that you take pride in the presentation of your product.

Customers will appreciate the extra effort and may even encourage them to share photos of their purchases online.

4. Versatility

Packaging should be versatile enough to accommodate any product size, shape, or weight.

Invest in various packaging options that can easily adjust to different products and shipping methods.

This will make your business look more organized and efficient, reflecting well on your brand.

5. Sustainability

Customers are increasingly demanding environmentally friendly packaging solutions.

Invest in packaging materials that are biodegradable or recyclable to demonstrate your commitment to sustainability and minimize your environmental impact.

This will show customers that you care about the planet and may even encourage them to purchase from you again.

6. Convenience

Your packaging should also be convenient for both shipping and storing.

Invest in lightweight packaging that stacks so it can be shipped with minimal cost and effort. Consider using air-filled cushioning materials or tamper-proof seals to ensure items are safe during transit.

Additionally, invest in packaging solutions that allow customers to easily store products at home, such as resealable bags or containers with handles.

7. Cost-Effectiveness

Regarding packaging, you don't want to sacrifice quality for cost.

Look for ways to save money while ensuring your products are packaged properly and securely.

Invest in bulk packaging materials or explore different shipping methods that can reduce the overall cost of shipping without compromising safety or professionalism.

Your packaging should reflect your brand's values while providing convenience and cost-effectiveness.

From sustainability to professional design, ensure your packaging sends the right message about your business.

Thinking it's time to redesign your packaging? We can help you create print packaging that will leave a lasting impression on your customers. Contact us to get started!

 

 

7 Tips to Create Eye-Catching Banners

Are you attending a trade show or job fair and need your banner to make an impact?

Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability.

Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

7 Tips to Create Eye-Catching Banners

1. Lead with Your Brand

Make sure to leverage the most influential real estate by placing your logo at the top of your banner.

This is the spot your viewers will automatically look at and what they will most likely recall afterward.

Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly!

2. Keep Your Message Brief

Use as few words as possible to attract attention and convey your message.

By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an overcrowded banner.

Strive for conciseness - key phrases are all it takes to get noticed!

3. Incorporate Your Brand's Color Palette

Incorporate your company's signature colors into the banner.

Remember, sometimes simpler is better. Your color scheme should contribute to branding, not overshadow it with too many hues and saturations.

Ensure your palette complements the content while helping you communicate a consistent message across all platforms. 

4. Utilize High-Quality Images

When designing your banner, rely on high-resolution visuals for maximum impact.

The sharper and more vivid the colors are, the easier they will be noticed by passersby.

Use a single premium image instead of overcrowding your banner with numerous lower-quality graphics for optimal results.

5. Include Your Contact Information

Prominently display your website URL, phone number, and relevant social media icons on your banner for maximum visibility.

Take your business to the next level with a QR code, enabling potential customers to instantly scan and store contact information on their smartphones.

Giving people easy access to connect with you later is essential.

6. Select the Correct Size

When selecting the right banner size for your chosen purpose, it is essential to get it right.

Oversized banners can be overwhelming and intrusive, while undersized banners may not attract the attention you seek. 

To ensure that you make a statement, choose wisely when deciding on the dimensions of your banner to create maximum impact in its appropriate setting. 

7. Use High-Quality Materials

Choose fabrics such as polyester or canvas to ensure your banner stands up against the elements and is durable enough for long-term use.

Waterproof ink is a great way to protect your banner's colors from fading, allowing you to maintain maximum visual impact and reuse your banner for subsequent campaigns. 

A cleverly designed banner helps to draw attention to your message, showcase your branding, and ensure your banner withstands the elements for years to come.

Ready to get started designing your next banner? Contact us today. We're here to help! 

5 Tips to a Successful Trade Show Experience for Your Company

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry.

However, you must craft a strategy to ensure you can make the most impact. 

Here are five things you should do when planning for, attending, and evaluating the results of a trade show. 

5 Tips to a Successful Trade Show Experience for Your Company

1. Set goals

Treat your company’s appearance at the trade show just like a campaign.

What do you want to gain from the event- closing leads, making sales, or increasing brand awareness? Be specific and include numbers: for example, your goal could be to gather at least 150 leads during the event or to sell 30 products.

Also, remember to share your goals with the team that will be at the event with you! 70% of people who share their goals with others accomplish them, while only 35% accomplish them when keeping them to themselves.

2. Create your booth and message

The biggest goal for a trade show is to attract customers to your booth and give them something to engage with once they stop by.

You can stand out from the crowd in different ways- through giveaways or handouts, eye-catching displays, and choosing a booth in a high-traffic area (near entrances or food stations).

The items and signage at your booth should also focus on the central call-to-action for your campaign that day. 

3. Spread the word before and during the show

Make people aware that your company will be at the event!

This will help draw people to your booth once they arrive at the trade show. A great way to do this is through social media ads, email, or direct mail outreach.  

Attendees at the trade show will likely search online to see which booths to visit. Post information, photos, and videos during the show, along with your booth number, so that attendees can come to find you! 

4. Collect information effectively

Meet with the team running your booth before the show starts to discuss your method for collecting leads.

Popular methods for lead collection include paper forms, digital forms, a trade show lead app, business cards, and business card scanning.

Depending on the organizer of the trade show, you may have access to badge scanning technology, which even gives you the option to import the information directly to your CRM. 

Whichever method you use, just be sure everyone on your team is on the same page so that capturing and entering the data is streamlined.

5. Help them remember you

Ensure that anyone you speak to during the event leaves with your contact information or at least something with your company name.

Business cards are classic, and brochures work well, but you can get creative too and use t-shirts, pens, notepads, or stickers. This will remind them to reconnect with you after leaving the event!

For help with show-stopping visuals, memorable business cards, and expert advice, call us! We are your local print marketing resource and look forward to helping you make the most of your next trade show.  

5 Helpful Hints for Print Marketing with Booklets

 Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers.

 
Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics.
 
Handing out booklets can be an excellent way to increase brand awareness and subject matter authority. 
 
If you are considering giving this useful product a try, here are some helpful tips to make your booklets successful.

5 Helpful Hints for Print Marketing with Booklets

Before you hit the publish button, consider these five valuable tips!

1. Focus on Proper Brand Positioning

Your booklet's title, brand, and logo are critical components, conveying to potential customers what the booklet is about and why it matters.

If the introductory elements of the booklet are ambiguous, then the booklet's impact will be diminished. 

Consider these additional suggestions for effective brand positioning:

• Ensure your booklet's logo, title, and brand are loud and proud at the top of its cover page.
• Design eye-catching font in big, bold letters to draw attention quickly.
• Consider adding a specific image associated with your organization, event, brand, or business that readers can easily remember as an additional way to make it stand out from others. 

2. Ensure Ease of Reading and Clarity of Your Message

To ensure your booklet communicates its desired message, be sure it is both easy to read and clear to understand.
 
An essential part of ensuring ease of readability and clarity of message is taking the time to read through your work with a critical eye before sending it off for printing.

Remember that too much information can overwhelm readers, while insufficient will seem inconsistent. Thoughtfully consider what amount of content conveys just enough detail without overloading readers so they understand precisely what you want them to know.

3. Select Effective, Engaging Images

The visuals you choose to incorporate in your booklet are fundamental.

Images can capture people's attention and draw them into reading more. For maximum impact, ensure every image in your booklet is of excellent quality. Grainy photos just won't cut it!
 
Since booklets provide more room than other media types, such as brochures or leaflets, take advantage of the added space by including graphs and charts, which will help clarify information for your readers.
 
This lets your potential customers understand exactly what you're trying to convey quickly and clearly. 

4. Employ Vibrant, Eye-Catching Colors

The design of your booklet matters!

The colors selected should be captivating, engaging viewers while creating a visually pleasing experience.
 
Utilize vibrant and appealing hues to attract people to your content.

5. Display Your Contact Information Prominently

Your contact information must stand out to ensure that your booklet is successful.
 
Whether you are advertising for a business or event, including multiple points of contact should be a top priority!
 
Consider adding contact information, such as an email address or website URL, at the end of your booklet, so readers know where to reach you if they have any questions or comments about what was covered.
 
These five valuable tips equip you with all the tools necessary for success!

Are you considering booklets for your next print marketing initiative? We can help! Contact us by phone or email to get started.

3 Fresh Color Combinations to Shake Up Your Next Flyer Design

 Did you know the colors you select for your flyers can be the difference between them getting noticed or not?

If you're planning your next flyer design, we have a few combos (and the theory behind them) to help you get more eyes on the page. 

Why It Matters 

Brands don't have much time to make an impression. Most people judge products or services within 90 seconds, and up to 90% of that assessment is based solely on color. If people have limited bandwidth to absorb a flyer, you can't neglect how the colors come across to them. 

3 Fresh Color Combinations to Shake Up Your Next Flyer Design

Baby Blue & Peach 

Light colors have a way of lifting people's spirits by introducing some softness to the eyes.

Pastels have been a significant design trend as of late, mainly because bold and brash colors can be hard to look at for too long. They might attract some notice immediately, but the effects can be offputting with more than a minimal glance. 

Light blue and peach look beautiful together because they play off each other's natural tones, and their beauty throws the focus on the text without diminishing the design's visual appeal.

As your brand likely already has preferred colors, consider how a different color palette could be used for whatever you want to advertise. For instance, if you're having a soft launch of a new product, this could be a perfect selection. 

Gradient Green to Purple 

Gradient designs are excellent for making your flyer eye-catching without being too obvious.

The blend of colors in different hues draws your sight into a specific direction and prompts people to read the words too. So in much the same way as you'd want to stare at a rainbow, the color theory is that your eye is intrigued by how one shade harmonizes with the next. 

While you can pull this off in various combinations, green and purple are complementary colors. The high contrast will pop, and you can use the intermediate section to lessen the intensity of the colors.

With the two brightest colors at opposite ends of the spectrum, you can imagine that the words in the middle will stand out even more. 

Cherry Red and Gold 

Red and gold colors are typically associated with luxury and are typically standouts wherever they're placed.

Highly recommended for flyers that will be posted in crowded spaces, this energetic and passionate combo would be excellent for brands that are passionate and ready for action. 

If you want to play with this color combination without overwhelming the view, consider how a stark white background and hints of cherry red and gold could make an impression. This option still plays up the luxury angle but may have more impact if used sparingly. 

Flyer color combinations should, in part, reflect the overall branding sensibilities you've already chosen. However, just because your logo, fonts, and graphics are always in the same color scheme doesn't mean you can never mix things up.

If you want to experiment with a new flyer design, use these color combinations to inspire people to take a fresh look at what you can do for them. Or contact us to help you develop a unique color combination that perfectly fits your brand! 

3 Tips for Choosing the Right Flyer Font

 

When putting together a flyer, sometimes the flyer font can be overlooked. 

But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. 

Sans-serif vs. serif fonts

Fonts can be classified into one of two categories: sans-serif or serif. 

Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica. 

Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond. 

Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer. 

1. Readability is key!

Readability is the most crucial aspect to consider when choosing a flyer font. 

If people can’t easily read your flyer, they will not stick around to try. They’ll get frustrated and throw your flyer out. 

Stick to 10 pt and above font sizes and aim for Arial, Georgia, Verdana, and Times New Roman, as these are easier to read.

Also, be mindful of your dyslexic audience by choosing a font they’ll be better able to read, such as sans-serif fonts, especially Helvetica. With about an estimated 1 in 10 people with dyslexia, making sure your flyer is accessible may be more important than you thought. 

2. Fonts convey meaning

Various fonts add nuance to your design. 

Paying attention to these nuances can help you pair the right font with the message and goal of your flyer.

Check out the following common flyer goals and how to achieve them.

• Formal, conservative, or vintage brand: serif fonts
• High-end buyers: minimalist font
• Convey stability: Times New Roman, Arial, and Cambria
• Convey assertiveness: Impact, Rockwell Xbold, and Georgia
• Show expertise: fancy fonts
• Discount flyers: bold fonts

The little decisions, like matching the right font with your flyer, can go a long way in promoting your business. 

3. Don’t overdo it

With about 200,000 fonts worldwide, it can be easy to choose too many fonts for your flyer. 

But, too many fonts create a busy, confusing flyer design. Instead, stick to about two fonts or one font in different weights. The font’s weight includes the various ways a single font can appear. Font weights include hairline, thin, light, regular, italic, medium, bold, and black, to name a few. Never use more than three fonts. 

If you decide to use two fonts, finding the right font pair can be tricky. Many find pairing a sans-serif font for the headlines with a serif font for the body text to be a helpful guideline. 

Font selection may seem like a small detail, but it affects how your marketing is perceived. When choosing a flyer font, readability and accessibility are the most important factors. 

Whatever font you choose, we’re here to help you print your flyers so you can share your business with your target market!