Top Tips for Creating Effective Print Materials for Your Next Event

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events.

By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.

According to Scientific American, research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy.

Top Tips for Creating Effective Print Materials for Your Next Event

Keep It Simple

Make sure your design is simple so that the critical information can be easily read and understood at a glance.

Avoid clutter, and include only essential elements like logos, text, graphics, and colors. Remember that people will likely scan as they walk by your booth.

Get Creative

Make your materials stand out from the competition by incorporating creative elements like foil, texture, die cuts, or unique folds.

These unique touches will help draw people in and make them more likely to remember your brand.

Think Local

If participating in a local event, consider customizing some of your print materials for that specific audience.

For instance, you could include a specific offer or create visuals that feature local places and landmarks.

Make the Most of Social

Include your social media handles on all your print materials so people can follow you immediately.

Also, consider using QR codes, which make it easier for people to quickly pull up your website or social accounts on their mobile devices.

Print Products People Will Remember

In addition to flyers, brochures, and business cards, consider exploring other print products that will make a lasting impression.

Some great options include:

Stickers

Great for giveaways or simply as eye-catching additions to your booth. Consider die-cut stickers with unique shapes or foil accents for an extra “wow” factor.

Posters

Whether you’re looking for something to hang up in or around your booth, posters are a great way to make an impact. Add a frame or easel for added style points.

Magnets

Get creative with car magnets that feature your logo and contact information. This is an easy way to get your name out there when people are traveling to and from the event.

Notepads

Make sure your name stays on everyone’s desk with branded notepads that remind people of your brand every time they use them.

By making print marketing a part of your event strategy, you can create powerful impressions that will stay with prospective customers long after the event.

Not sure where to start? We can help! Contact our team today to begin creating print marketing products to get your business noticed!

 

6 Creative Ways to Use QR Codes on Postcards

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both.

One way to do this is strategically using QR codes on postcards. QR codes provide an exciting opportunity to add interactivity, engagement, and measurable insights to your print marketing campaigns.

According to recent statistics, in 2022, 89 million smartphone users scanned a QR code with their devices. With this number projected to reach nearly 100 million by 2025, it is evident that QR codes have become a prominent tool in connecting offline and online experiences.

Now, let's explore six creative ways to leverage QR codes on postcards to captivate your audience and boost your print marketing efforts.

6 Creative Ways to Use QR Codes on Postcards

1. Link to a Website or Landing Page 

Placing a QR code on your postcard is a great way to provide more information about your business or organization.

You can use a QR code to link to your website, a landing page for a special offer, or even a video about your products or services. This immediately turns offline traffic into online traffic and gives you valuable, measurable insights into how well your marketing dollars work.

2. Offer a Discount or Promotion

Everyone likes to get something for free or at least at a discount.

You can also use QR codes as an inexpensive way to promote your business or organization. You can use a QR code to offer a discount on your products or services or to enter a contest or giveaway.

3. Collect Feedback From Customers

Seeking customer feedback is vital for growth, and you can use QR codes to collect it.

By creating a survey that you link to a QR code, you can gather immediate responses and gain valuable insights to improve your offerings and meet customer needs. 

4. Drive Traffic to Social Media 

Want to gain followers on social media? Use QR codes!

QR codes can be used to drive traffic to your social media pages. You can use a QR code to link to your Facebook page, Twitter account, Instagram, or any other social media platform. Combine driving traffic to your social media accounts with a discount, and you have a double whammy. 

5. Personalize Your Postcards 

Don't have enough room on your printed postcard for a lengthy or personal message? QR codes can be used to personalize your postcards.

You can use a QR code to link to a video or message specific to the recipient.

6. Distribute a Free E-Book or Digital Download

Many organizations and businesses use free e-books and digital downloads to gain loyal customers.

With a quick QR code scan, your customers can be led directly to the e-book or digital download, and you can collect valuable data. 

QR codes are a versatile tool that can be used in various ways, which is why they are at the top of the industry trends-to-watch list. Using QR codes on your postcards, you can add interactivity and engagement to your marketing campaigns.

Combining established mobile technology with print marketing will help your business soar to the next level. Contact us today to learn how to start incorporating QR codes into your next round of postcards.

 

5 Ways Print Marketing Can Increase Online Sales

When you're looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing.

Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity that online mediums lack, and it enjoys a higher level of trust from people.

Nevertheless, print and online platforms can work hand in hand to maximize results. Here are five ways print marketing can increase online traffic and sales.

5 Ways Print Marketing Can Increase Online Sales

1. Utilize QR Codes on Your Print Materials

Incorporating QR codes in your print advertising makes it effortless for people to find you.

By simply scanning the code on the print marketing piece, users are directed straight to your webpage. You can use this to drive traffic to your online presence.

2. Highlight Your Website Address

You want to ensure your website URL is front and center in everything you print.

This way, individuals seeking additional information or wanting to learn more about your business can easily find their way to your website.

3. Include Direct Calls to Action

Ensure that you include the next step in all your print materials.

What would you have the potential customer do next? Should they call, visit your website, or email you? Then make sure you ask for that!

Be sure to consider your demographic when naming the next step. Some generations prefer phone calls, while others may opt for digital communication.

4. Harness the Power of Hashtags

When using hashtags in your print marketing, conduct some research to ensure uniqueness.

Once you create a hashtag, it becomes a direct gateway to your website. Include it on posters, signs, brochures, and direct mail pieces to encourage customers to use it.

5. Create a Newsletter

Complement your print newsletters with supplementary online content.

When you write a newsletter and have more information on your website, it will drive people to your online presence. Include pertinent information, graphics, and charts online to supplement your newsletter. Include the domain where they can find more information.

One study found that seven out of 10 Americans find print direct mail more personal than online ads. People appreciate the printed piece much more than online information, but the two work well together. When you take the above steps, you can maximize your marketing efforts.

When you need more ideas on using print to further your online presence, go to our website. We can help you produce creative ideas and exciting opportunities.

 

Where Did Business Cards Come From?

The business card has come a long way since its inception centuries ago.

It has become an essential part of every company's identity. But what is its origin, and why is it relevant in business today?

Where Did Business Cards Come From?

In the 15th century, China introduced "visiting cards."

Essentially, people carried small cards to showcase their importance. Visiting cards were considered a tool for self-promotion and were utilized to request meetings.

What are Trade Cards?

Trade cards were invented in the 17th century to help people find businesses in major cities where addresses were uncommon.
 
During the 17th century, people followed a strict code of etiquette when interacting with each other. With the onset of the industrial revolution in the 18th and 19th centuries, this formality began to blur the line between social and trade interactions.
 
People needed a way to introduce themselves and their businesses, which led to the creation of business cards.

What Were the Most Popular Print Options for Early Business Cards?

The print industry significantly changed in the 18th century, with copperplate engraving losing popularity in favor of the more modern woodcut and letterpress printing.
 
The 19th century pushed the envelope even further with the introduction of lithographic printing. This process enabled business owners to use multiple color options known as stones on their business cards. This novel print technique permitted a maximum of 15 colored stones per individual business card.
 
During the 1890s, die-cut cards grew in popularity and were used by wealthy businesses to create attractive, uniquely shaped cards. These businesses also used folding cards, cards with moving parts, and those that revealed secret messages when held up to light to distinguish themselves from others.

What are Some of the Most Popular Trends in Business Cards Today?

Minimalism

One of the most recent trends in business card design is minimalism.

Minimalist designs focus on simplicity and clear messaging, often using a single color or photograph as a focal point.
 
These cards are often more cost-effective since they require fewer printing and design costs. Additionally, the lack of bulk helps them stand out from the crowd and makes them easier to store in a pocket or briefcase.

QR codes

Another popular business card trend is the use of QR codes.

QR codes are matrix barcodes that can be scanned using a smartphone's camera, allowing people to quickly access contact details or other information.
 
They are often integrated into the design of business cards, allowing potential customers to quickly and easily access information without having to write it down. For example, you could include a QR code that directs individuals to your LinkedIn profile. 

Unique materials

Finally, even the material used to make business cards has evolved.
 
While traditional paper remains popular, plastic and metal cards are becoming increasingly trendy for their durability and modern aesthetic look. Plastic cards can be printed with high-quality images and graphics, while metal cards have a luxurious and professional feel.
 
Although the way business cards are created has changed over time, their purpose remains the same: to provide a tangible representation of who you are and what your business stands for.
 
Whether a traditional paper card or a modern digital one, your business card should make an impression on potential customers and help them remember your company.
 
With the right design, materials, and messaging, you can ensure your business card stands out from the crowd - no matter your industry.
 
Are you looking to create a business card to get your company noticed? Contact our team today to get started!

 

9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market.

Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily.

When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results. 

Keep reading for strategies to help entice readers to explore the engaging content you offer. 

9 Genius Ideas for Driving Traffic to Your Blog with Print

1. Use Links

Send newsletters with your link on them.

Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter.

2. Grab Attention

Send a postcard with a blog title on it and a statistic that gets people's attention.

This will encourage people to search online for your information.

3. Expand Reach with Print

Create a printed piece that promotes your blog, such as an insert in a newspaper.

By giving people a little bit of information, such as a teaser, you can connect with them and get them to take the next step of going to your blog on their phone or computer.

4. Catch Their Eye

When you decorate your entrance, hang posters that highlight your blog.

Use teasers and fun tidbits that can be found in your blog. Maybe it's a statistic or an interesting piece of information.

5. Be Creative

Make sure your headlines are catchy.

People won't want to visit your site if you are overlooked. Spend time thinking about the headline rather than just using the first one that comes to mind. This is important so that people will be curious and check out more of what you have written.

6. Offer Exclusive Content

Provide coupons or discounts when people go to your blog.

Use a printed piece to introduce them to your latest sales. Then tell them to go to your blog for the rest of the information, then offer them a special deal.

7. Concentrate on Consistency

Coordinate your online message with the direct mail pieces.

If the two are not cohesive, it will confuse the readers, and they won't read on. They must see the two working together to know they've reached the right place.

8. Use QR Codes

A QR code on your printed pieces allows readers to scan them and go directly to your blog.

They are easy for people to use and provide an easy and direct path to where you want the person to go. 

9. Provide Free Reports

This is a great way to get people to go online and see what you have to say.

Make sure you pick topics they are interested in that apply to their businesses. Then, you can inform them exactly where to turn for the information using direct mail.

When printing your next project, be sure to contact us.

 

5 Ways to Use QR Codes for Print Marketing

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level.

 

8 Trends in Print Marketing to Inspire You This Year

Print marketing remains the most effective way to reach customers and build brand recognition.

In 2023, there have been several innovations in print marketing that can help you make the most of your message. 

Here are eight of the latest trends to inspire your next print campaign.

8 Trends in Print Marketing to Inspire You This Year

1. Variable Data Printing

Customized messages, images, and text can make print marketing more impactful.

Variable data printing makes it easy to use data to personalize messages, images, and designs to grab consumers' attention and make your message memorable.

2. QR Codes

QR codes are gaining popularity in printed marketing materials, allowing customers to quickly scan them with their smartphones for easy access to websites, videos, or other materials.

3. Augmented Reality

Use the latest technology by integrating augmented reality into your print marketing campaigns.

This innovative tactic allows viewers to experience fully-immersive 3D images and videos through their cell phone cameras that can be triggered with a printed QR code, label, or logo on your piece.

4. In-Store Experiences

As online shopping grows, businesses seek to draw customers to their brick-and-mortar stores.

Printed materials placed in-store can create unique customer experiences, encouraging them to purchase.

5. Direct Mail

Reaching customers right where they live is still a powerful and effective form of marketing.

Direct mail can drive sales, interactions, or engagement with your brand. Keep the message simple and use compelling visuals to stand out among other mailers.

6. Business Cards

A business card is essential to networking and is still one of the best methods for making an excellent first impression.

Use creative designs and unique textures to differentiate yourself from the competition.

7. Brochures & Posters

Presenting products with detailed visuals through printed brochures or posters can be a great way to showcase your offerings.

Look for opportunities to use unique materials and textures to make an impression.

8. Custom Packaging

Custom packaging for shipments or promotional materials helps create an experience that customers will remember.

Brands can use unique boxes, bags, or wrap with logos or messaging to make a lasting impression.

What Can These 8 Print Marketing Trends Do for You?

By staying up-to-date with the latest trends in print marketing, you can ensure that your message reaches customers effectively and stands out from the competition.

Ready to put 2023's print marketing trends to work for your business? Let us help! Contact us now to get started.

 

 5 Statistics That Show Combining Direct Mail with Email Really Makes a Difference

The combination of direct mail and email can be a powerful marketing strategy.

Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates.

Here are five statistics that show just how effective this combination can be:

1. Direct mail is six times more likely to result in a purchase than email alone. (Source: U.S. Small Business Administration) 

2. Direct mail response rates are 10-30 times higher than sole digital marketing campaigns. (Source: Amsive)

3. Combining direct mail and email can increase response rates by as much as 50%. (Source: Epsilon)

4. 72% of potential customers enjoy interacting with brands via several mediums before purchasing. (Source: Lead Forensics) 

5. Marketing campaigns integrating direct mail and digital media hold 39% more of a customer’s time than digital campaigns alone. (Source: Canada Post)

What are the Advantages of Combining Direct Mail Initiatives with Email?

Utilizing both direct mail and email can help your business create a comprehensive marketing strategy to reach a wider audience and generate more leads.

Combining these two channels also allows cross-promotion, improving visibility on both platforms and raising brand awareness.

Here are some of the advantages of putting both direct mail and email to work for you:

Longer Shelf Life 

Direct mail boasts a longer shelf life than email, meaning it can be intercepted and influence potential customers even after receiving their email campaign.

More Memorable

Consumers are more likely to remember the messages they receive through direct mail, increasing their engagement with a brand.

Trustworthiness

Direct mail is considered more trustworthy than email or other digital forms of communication.

By utilizing both mediums, you build confidence in your target audience. 

Optimize Your Marketing Budget

Combining direct mail and email can help you reallocate resources and optimize your designated advertising funds, allowing you to make the most of a limited marketing budget.

What are the Most Effective Ways to Link Direct Mail Campaigns with Emails?

There are several ways to link your direct mail and email campaigns. Here are some of the most effective methods:

Personalized URLs

Use personalized URLs (PURLs) in your direct mail campaigns linked to targeted landing pages associated with an email campaign.

QR Codes

Include QR codes on physical mail pieces that link to online content or offers.

Special Offers

Offer discounts, coupons, or other incentives in direct mail campaigns that can be redeemed online.

Social Media

Incorporate social media links into physical mailings so recipients can easily connect with your brand on various platforms.

Call-to-Action

Include a call-to-action or other prompt in your direct mail campaigns encouraging recipients to visit an associated website or sign up for an email list.

Using these strategies, you can create powerful integrated marketing campaigns that maximize physical and digital media.

In doing so, you’ll be able to maximize your reach, increase response rates, and build stronger relationships with your customers.

With the right strategy, combining direct mail and email can be a powerful tool that produces tangible results.

By leveraging the strengths of both media types, you can create effective campaigns that reach more people and promote conversions.

Are you looking to drive your business growth? Integrated marketing campaigns can be powerful and practical tools. Reach out to our team to get started on yours!

 

Use Each of the 5 Senses to Create Unique Direct Mail 

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

Figuring out which channels to use for your company's next campaign can be tricky: sometimes, a more traditional print-ads approach seems useful, while other times, a social media campaign feels like the way to go. 

But in reality, combining these two channels can create an even more effective result for your company! 

With a few easy things to keep in mind, your company can use print ads to increase social media engagement and use social media to boost the ROI on your printed materials. 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

1. Use Social Proof from Media Accounts

Potential customers rely on other consumers' testimonials when deciding whether to purchase from your company.

A recent report showed that 93.4% of consumers depend on customer reviews when investigating retailers for the first time. Use this to your company's advantage by bringing those reviews directly to consumers through your print materials.

Include quotes of honest reviews from your company's media accounts on your next direct mail design, and invite consumers to see what others say about your company on Twitter, Facebook, or Instagram as a call to action (CTA).

2. Make it Easy with QR Codes and Short URLs

Including information about your social media accounts on your direct mail is a good start, but it won't get you very far if it isn't convenient and quick for people to utilize. 

Firstly, if you include a URL, ensure it isn't too long for people to type into their search engine. You can use websites like TinyURL.com to convert a long URL into one that's easier for consumers to search.

QR codes are the height of convenience, and they can take consumers to one of your social media pages, websites, or online resources with just a quick scan of their phone camera. 

3. Design Exclusive Media-Related Offers

An easy way to use print marketing as a bridge to your online marketing is by using a media-related CTA on your print materials.

For instance, consumers will be motivated to follow your social accounts if you use print for advertising a special offer or discount for new followers.

4. Try Out Hashtags

Include hashtags on your direct mail and encourage customers to post photos of your products or company using that hashtag!

It could become a viral social media campaign, creating something big from a simple direct mail design.

5. Gather Data for Direct Mail Using Media

Social media provides a pre-organized way to discern which pieces of your content consumers are most engaged by. 

If a photo on one of your social accounts has the most likes, use it as the cover image for your next direct mail piece. See which data your customers like, share, and comment on, and use that to your advantage. 

Are you ready to try combining social media and print for your next marketing campaign? Partner with us, and we'll show you how! Give us a call today to get started. Check out how you can increase your Direct Mail response effectively.

 

7 Tips to Create Eye-Catching Banners

Are you attending a trade show or job fair and need your banner to make an impact?

Banners are an incredibly popular marketing tool due to their instant message delivery, cost efficiency, simplicity in assembly/dismantling, and durability.

Ensure the maximum number of people sees your banner by designing one that looks like a million bucks.

7 Tips to Create Eye-Catching Banners

1. Lead with Your Brand

Make sure to leverage the most influential real estate by placing your logo at the top of your banner.

This is the spot your viewers will automatically look at and what they will most likely recall afterward.

Positioning your company logo and name in this area can help create an immediate connection with people who come across it, allowing them to recognize and remember you quickly!

2. Keep Your Message Brief

Use as few words as possible to attract attention and convey your message.

By avoiding excess text, you can ensure that onlookers aren't overwhelmed by an overcrowded banner.

Strive for conciseness - key phrases are all it takes to get noticed!

3. Incorporate Your Brand's Color Palette

Incorporate your company's signature colors into the banner.

Remember, sometimes simpler is better. Your color scheme should contribute to branding, not overshadow it with too many hues and saturations.

Ensure your palette complements the content while helping you communicate a consistent message across all platforms. 

4. Utilize High-Quality Images

When designing your banner, rely on high-resolution visuals for maximum impact.

The sharper and more vivid the colors are, the easier they will be noticed by passersby.

Use a single premium image instead of overcrowding your banner with numerous lower-quality graphics for optimal results.

5. Include Your Contact Information

Prominently display your website URL, phone number, and relevant social media icons on your banner for maximum visibility.

Take your business to the next level with a QR code, enabling potential customers to instantly scan and store contact information on their smartphones.

Giving people easy access to connect with you later is essential.

6. Select the Correct Size

When selecting the right banner size for your chosen purpose, it is essential to get it right.

Oversized banners can be overwhelming and intrusive, while undersized banners may not attract the attention you seek. 

To ensure that you make a statement, choose wisely when deciding on the dimensions of your banner to create maximum impact in its appropriate setting. 

7. Use High-Quality Materials

Choose fabrics such as polyester or canvas to ensure your banner stands up against the elements and is durable enough for long-term use.

Waterproof ink is a great way to protect your banner's colors from fading, allowing you to maintain maximum visual impact and reuse your banner for subsequent campaigns. 

A cleverly designed banner helps to draw attention to your message, showcase your branding, and ensure your banner withstands the elements for years to come.

Ready to get started designing your next banner? Contact us today. We're here to help! 

5 Ways to Get Qualified Leads for Your Business

 

In business, a lead is someone who hasn’t used your products or services YET.

And there are many of those out there, just waiting to be introduced to your business. 

So, how do we grab them and turn them into customers?

5 Ways to Get Qualified Leads for Your Business

1. Personalize with print

The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 

People are more likely to respond when they feel you are communicating with them directly. 

You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  

2. Attract attention with email

Use email marketing to attract new customers and re-engage old ones. 

Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers. 

Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 

3. Get buzz with influencers

Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 

These people will promote your business and stir up the talk so that you will also get organic praise.

4. Speak at events

Position yourself as an expert in your field, and you will be able to share your insights with others. 

This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.

5. Attend trade shows

Hosting a booth at trade shows is a great way to generate leads.

You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 

Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  

There are many ways to promote your business, but these should help you find more leads. We are here to help you reach your potential. Contact us today to get started!

7 Powerful Postcard Direct Mail Ideas We Love

 

Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing.

Take advantage of this marketing method with seven postcard direct mail ideas we love! 

7 Powerful Postcard Direct Mail Ideas We Love

1. Switch up the norm

Although standard postcards are 4.25” by 5.5”, usually in a horizontal position, not all postcards are designed this way. 

Try switching it up with a larger postcard format with dimensions of 5.5” by 8.5” or change the orientation by sending a vertical postcard. These designs that deviate from the norm will stand out from the crowd and make the recipient take a second look. 

2. Make bold designs

With bright colors and attention-grabbing images, your postcard will speak for itself. 

Be bold in your design choices. The design significantly influences how long a piece stays in a home. Of course, adhere to your branding guide so the final design still looks like your company and produces the image you want to share. 

3. Include a compelling Call to Action (CTA)

Put yourself in your customers’ shoes and brainstorm what message would compel you to act. 

Whatever you decide, ensure the action you’re requesting is easy and will yield high rewards. For example, fill out this short questionnaire to receive a $10 gift card. Or perhaps visit our website by following this QR code to receive 50% off your next purchase.

4. Provide testimonials 

Center your postcard design around a couple of happy customers and their testimonials. 

Testimonials are powerful because they can increase overall conversions by 34%. Perhaps this is because 88% of consumers trust user reviews as much as recommendations from someone they know. Whatever the reason, providing testimonials boosts sales. 

Make sure to include short but impactful quotes. There’s not much room on a postcard, and you don’t want to oversaturate it. 

5. Send multiple postcards 

Sometimes marketers make the mistake of contacting a prospect once and then leaving it at that.

But clients often need multiple points of contact before the conversion. Therefore, make it part of your strategy to send several postcards to the same person over time. It’ll keep your business on their mind and give them the nudge they need to act. 

6. Personalize the postcard

The more personalized, the better. 

Some 84% of customers say being treated like a person instead of a number is very important to winning their business. Therefore, try to personalize your communications as much as possible. Identify all possible points of personalization and use what you know about the customer, such as demographics and past purchasing history.

Treat your customers as people, not numbers. 

7. Narrow your focus

Postcards don’t have a lot of surface area.

Therefore, narrow your focus on one key message to not overwhelm the client. Tie in this vital message with an attention-grabbing headline that is true to the intent of the postcard. 

We love postcards thanks to their unique benefits and versatility. Send the best postcard by following the above postcard ideas.

Contact us today to craft a compelling post card campaign that gets your customer's attention!

How to Do a Direct Mail Marketing Campaign on a Budget

 Even with a tight budget, you can still run a direct mail marketing campaign with a great return on investment (ROI).

If you focus your campaign, design the mail well, and perfect your mailing list, investing in direct mail can be a wise choice for your company's budget.

Here are five steps to ensure your direct mail is effective while sticking to an affordable budget. 

How to Do a Direct Mail Marketing Campaign on a Budget

Step 1: Choose the right product or promotion to market

It's best to start crafting your marketing campaign with a specific goal.

Your company can use direct mail marketing for advertising a new product, a popular service, or even an update or improvement that you've made. 

Promoting something specific that will interest most of the public is wisest. Considering this will help your marketing dollars further increase the likelihood of people taking action after seeing your print marketing materials. 

Step 2: Refine your target audience

80% of consumers are more likely to purchase after seeing an advertisement that they feel is relevant.

Thus, advertising to only a specific subgroup of potential customers can help keep your direct marketing budget low while getting you the best possible ROI. 

Understand the demographic of most of your customers so that you can seek out and target more prospective customers with your direct mail marketing. 

Step 3: Use mailing promotions to keep costs down

Direct mail postage doesn't have to drain your company's budget!

Make sure to research different options available to you since your mail is part of a marketing campaign.

Multiple mailing services like USPS offer discounts for companies sending out ads in bulk. Take advantage of these deals; they could help you save up to 4% of your company's direct mail cost. 

Step 4: Create a straightforward message

If you want your company's direct mail marketing to be effective and cost-efficient, it needs to elicit a response from the consumer. 

The best way to do this is to include a clear call to action (CTA) within your ads. Time-sensitive offers and coupons are a great way to hook prospective customers. Make sure to include contact details so the customer can connect immediately.

Your CTA could be anything- asking the customer to send a reply, use a coupon, buy a product, or visit a website. As long as it's simple and engaging, it has a bigger chance of increasing your ROI. 

Step 5: Track your responses.

If you're spending your company's budget on a direct mail campaign, you want to see what works and what you could do differently next time to improve results.

Include a unique QR code or personalized URL on your print ads that will send customers to a designated webpage and allow you to track responses. Then look at the sales made and the number of coupons used to adjust your campaign so that your money is only being spent on the most effective ads. 

Contact us today to help you craft the perfect message, design the most compelling visuals, and make the most of your print marketing dollars! 

5 Ways to Personalize Your Company’s Print Marketing

 Using print marketing is a great way to get your company’s name out there and let customers know what services you offer.

But what if there was a way to increase the effectiveness of your printed ads, creating a better experience for your existing customers and drawing in new ones?

According to a study by Accenture, 91% of customers are more likely to purchase from companies who recognize and remember them, providing them with relevant offers or recommendations. 

Here are five easy ways to add personalization to your print marketing plan!

5 Ways to Personalize Your Company’s Print Marketing

1. Use Variable Data Printing

Customer Relationship Management (CRM) databases are an easy way for your company to accumulate and sort information about your customers.

Then, to use the data that your CRM has gathered and incorporate it into your print marketing, use Variable Data Printing (VDP) to create a variety of personalized print ads that will better suit the customers to whom you’re sending them. VDP uses more than just the customer’s name: it can also alter your ad’s layout, images, and promotions shown.

Using VDP for print ads results in 3-10 times higher response rates than non-personalized direct mail.

2. Use QR Codes on Your Print Marketing

QR codes are a modern and easy way to quickly send interested customers from your printed materials to your company’s website or social media accounts.

QR codes have many different capabilities, but one of the best ways you can use them to create personalized experiences for your customers is by tracking the links they clicked after the QR code has been scanned. Then you can use that information to determine which services or products are most attractive to your customers and personalize your advertising.

3. Respond to Constructive Feedback

Some customers can find some targeted marketing methods to be invasive or unhelpful.

However, research has shown that 45% of customers appreciate one kind of personalization: personal apologies from companies after negative experiences in-store or online.

So if customers leave a dissatisfied review or experience difficulties while shopping in your store, take note of their information and send them a letter apologizing for the inconvenience. They will appreciate your efforts to make things right with them and will be more likely to purchase from your company again!

4. Personalized Print Inserts

Although completely customized catalogs might be the most personalized route you can take with your direct mail, compiling a unique catalog for each customer would be quite cost prohibitive.

An alternative is to use VDP or another method to create customized inserts for your mail.

You could also consider including customized coupons to draw customers to your store by offering discounts on the products they’d likely be interested in.

5. Choose Personalized Images

Visuals are essential- they catch your customers’ attention and can determine whether or not they open your mail.

Focusing your personalization on the images in your print marketing could have a significant impact. Using the data you’ve gathered about a customer’s demographic, include images that cater to their preferences and interests.

Personalization is the strategy to push your company’s print marketing the extra mile- engaging your customers and standing out from others in your field. Contact us today to get personal on your next print marketing campaign!

How SEO and Print Work Together

 The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. 

The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with search engines. 

Many factors impact SEO ranking, such as

• Bounce rate is when visitors leave a webpage without taking any action—the lower the bounce rate, the better.
• Dwell time is how long visitors stay on the page. The longer, the better.
• Traffic is how much activity the page has. The more steady traffic, the better. 

Knowing what impacts your website’s SEO rankings can help boost your website. 

How SEO and Print Work Together

Print marketing can help improve your website’s SEO ranking by driving people to your website. 

One convenient, powerful way to accomplish this is through QR codes. QR codes provide an easy way to drive people from paper to online. QR codes can be added to… 

• Business cards. Drive people to your website to direct them to information that couldn’t fit on the card.
• Catalogs. Next to the advertised, popular product, put a QR code. This will make it easy for customers to buy the product.
• Posters. Bring people from the physical world to the online world by including QR codes on posters. 

QR codes increase your website’s traffic, and they will likely improve dwell times and bounce rates because the people visiting your website are actively seeking it for a purpose. Compare this to someone who stumbles across your website on Google but realizes it’s not quite what they’re looking for. 

3 Ways to Improve Your Site’s Ranking

1. Improve your website

Making your website easier to use will improve its SEO ranking.

Some areas to look at include: 

• Page load speeds. A website’s conversion rate drops by about 4.42% for every second of load time. The faster your website, the better it’ll do. People don’t like waiting.
• Mobile-friendliness. A user-friendly mobile phone website is essential, given that 64% of searches are on mobile phones compared to 35% on computers.
• Navigation. Improve website navigation using clear, everyday language and easy-to-find links to the most important pages. Use design techniques to separate parts of the page and stick to already established website structures. 

A faster, user-friendly website will get people to stay, boosting SEO. 

2. Improve your backlinks

Backlinks (also known as inbound links) are hyperlinks to your website from an external website.

As a business, you want other websites to link to your website. Sometimes this happens naturally. However, you can improve your backlinks by reaching out to editors of other websites and suggesting they link to your page, explaining why doing so would benefit them. You can also create internal links by linking pages within your website. 

3. Create quality content

Having quality content will naturally drive people to your website. 

A catchy headline can get people to click, but quality content keeps them. Make relevant, well-formatted, easy-to-read, and engaging content. Be sure to use everyday language throughout. Include a skim layer with headers, sections, pictures, and infographics. 

Using print and other SEO optimization techniques can help you improve your website’s ranking, making it easier for potential clients to find your business through Google. 

Are you ready to optimize your SEO with print? Reach out to our team now!

6 Ways to Combine Print and Email Marketing

 

What does your marketing plan look like?

Does it include print marketing? What about email marketing?

An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don't forget to include these critical elements in your marketing lineup!

Here are six ways to utilize this multi-channel approach to make your marketing dollars go further. 

6 Ways to Combine Print and Email Marketing

1. Reiterate Your Message

Use email to reiterate what you say in your printed pieces.

That way, you will catch their attention no matter their preferred medium.

2. Try Teasers

Send teasers through email, promoting your direct mail that is coming.

Use this technique to announce a big sale or event. Then when your direct mail is delivered, they can get more information about what you are offering them.

Provide a digital coupon on your direct mailer or give direct mail recipients a unique promo code to redeem an online offer.

3. Get More Subscribers

If someone is on your direct mail list but not on your email list, inform them about your email newsletter by print and ask them to join it. 

Encourage this action by offering a special deal, e.g., free shipping, or a freebie, e.g., a digital download, if they subscribe.

4. Consider QR Codes

You can use QR codes in print marketing to send the customer to a landing page.

For example, one where they can subscribe to your email newsletter. Link QR codes in your print marketing to make sign-up easy. QR codes can also direct customers to make a phone call, watch a video, or download an app. 

5. Make Communications Personal Across Channels

Technology allows you to personalize both print and email marketing efforts, and doing it across marketing channels shows your consumers that you know them.

You can use Variable Data Printing to create variations in text, colors, graphics, and images of printed materials based on the recipient.

Many email newsletter platforms also allow you to personalize communications using first names and other information stored in your database. 

You can further tie the two together using personalized URLs (PURLs). When added to print pieces and emails, PURLs direct customers to landing pages that are highly targeted and customized to them. 

6. Create a Print Newsletter

Use email communication to promote short tidbits of what you will discuss in your printed piece. Get their juices flowing and pique their curiosity.

When you combine technology with proven direct mail, your efforts are doubled, and you are more likely to reach your target audience and capture their attention.

You will reach them where they are—either online or through the mail. Tangible mail is overlooked today, but it's important because people like to hold things in their hands. Direct mail provides a physical object more likely to be read than a mass email ad.

No matter what, we will help your printed piece get noticed. Check us out today!

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

 Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising. 

Today, you can't rely solely on digital ads to increase customer traffic. Likewise, you can't just rely on old-school advertising to do the job.

Writing words on paper is tactile and fun to hold. It also creates a feeling of value that a pop-up ad can't do. Paper is something that has to be reckoned with. You can't just turn a blind eye. You have to physically throw it away--after reading it. 

Once it's your customers' hands, you have the advantage of grasping their attention. Be forthcoming about what you are selling or trying to call their attention to.

Using high-quality paper and fine print can give the impression of prestige and quality, and with the physical item in your hands, it is way more engaging for readers than an email or a pop-up.

Digital helps expand on the conversation you started with the customer. It allows for more information to be shared, and it's interactive in that the customer can click for more information on your website.

So, if you take the best aspects of each marketing tool, you will see the difference compared to running a solely digital or print campaign.

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

1. QR Code

Use a QR code to link to your digital platform.

This is a quick and easy way to get the most out of your advertising.

2. Include Your Web Address

Add your website to the printed pieces.

This way, the customer instantly knows how to get more information or contact you. You can even create a specific landing page for the campaign.

3. Exclusive content

Advertise exclusive content within your print pieces to gain new followers on a specific social platform.

4. Social Media

Use your social media to obtain customer information so you can send on-target materials to them.

5. Giveaway

Advertise a giveaway on your printed piece and include a QR code or URL that takes the consumer to a page where they can redeem the gift.

6. Colors

When combining print and digital efforts, give them a cohesive look by using the same colors and fonts.

7. Campaign Tracking

Add a UTM or Urchin Tracking Module to the web address or QR code that you put on your print campaign.

A UTM is a simple text code that can be added to any URL or webpage to generate Google Analytics data.

8. Hashtags

Printing specific hashtags on materials is yet another way to funnel all marketing channels toward a single campaign. 

Indiana University used this approach with newly-admitted college students by including the hashtag #IUSaidYes on their acceptance letter packages.

9. Augmented Reality

Use an augmented reality code in your print advertising to stand out more.

This high-tech tactic tracks the results through the code and can also boost your online presence. These two together are unstoppable.

When it comes to marketing, combining digital and print will help boost your campaign and reach the right audience. 

When it comes to print marketing, we are here to help your marketing dollars go further! Contact us today.

4 Things Your Direct Mail Piece Needs to Convert

 Direct mail is a simple, cost-efficient way to reach your target market. 

The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements. 

Here are four things your direct mail piece needs to convert direct mail into sales. 

1. Personalization

Recipients respond well to personalized advertisements. 

The more personalization, the better your target market can say, "Wow! This is for me!" One study showed that 93% of businesses that incorporated an advanced personalization strategy experienced revenue growth.

Personalization starts with data. The more customer data you have, the more personalized your direct mail can be. Gather data regarding geographic, demographic, and behavioral characteristics so you can… 

• Include the recipient's name in all outgoing marketing materials.
• Reference the client's past buying history.
• Suggest products the customer might be interested in. 

To simplify your marketing, try to divide your overall target market into niche audiences with specific pain points. This will allow the mail to be more personalized while still being manageable for your business to execute. 

2. Special offers

Tell the recipient what's in it for them. 

By including special offers in your direct mail, people will be more likely to act. Make your direct mail more effective by triggering fear of missing out by making the offer for a limited time only or while supplies last. 

If your company struggles to acquire data from your customers, you could have customers fill out a form before they can access the special offer. 

Examples of special offers include:

• Discounts
• Exclusive events
• Free samples

Example: "Scan this QR code, tell us about yourself, and get 25% off your next purchase! For a limited time only." 

3. Strong writing

The content within direct mail heavily influences readers. 

Create a confident, friendly, accessible piece with direct mail by focusing on the writing. Tips to achieve this include: 

• Make it accessible to all by using simple language and short sentences.
• Make it easy to skim by adding headings and bullet points.
• Tell readers what's important by making certain words and phrases pop.
• Include stories readers will enjoy and connect with.
• Make your first and last sentences count because they are the most frequently read. 

By making the content of your direct mail enjoyable to read, recipients will be more likely to act. 

4. Follow up after sending direct mail

People are busy, and they need reminders. 

Therefore, follow up with your customers after sending direct mail. You can follow up with another direct mail piece, email, or phone call. When doing so, remind the customer about the special deals and your previous point of contact. 

Direct mail is a powerful tool in marketing. But you're going to want the most conversions for your money. Help convert by including these four strategies in your direct mail campaign. 

We're here to help you convert when you're ready to print! Reach out today!

 Interactive print marketing allows more engagement from the receiver, upping retention. 

Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects. 

Non-Digital Interactive Print Marketing

Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience. 

1. Scents

Sending scents through the mail is especially helpful when advertising the wonderful smell of your perfume. 

However, even if you don't sell perfumes, sending a scent through the mail can still be helpful. By associating your business with good smells, you'll intrigue and please potential clients while influencing their emotions, as 75% of emotions are due to smell.

Incorporating a particular smell could become part of your brand identity, boosting recognition. People are 100 times more likely to remember a smell than something they see, hear or touch.

2. Invisible Ink

Make your campaign fun by telling your recipients to get the paper wet or bring it outside into the sun. 

Having "hidden" messages appear after following the prompts creates a fun experience for the customer while also making your advertisement memorable. 

Entice your readers to follow the prompts by providing a discount or some benefit after following through. 

3. Origami

Send print that can be transformed into something more through origami. 

This is a fun activity for the recipients. Make sure the directions are clear and the origami doesn't get too complicated. Otherwise, the recipient will become frustrated. 

Connect the origami piece to your marketing campaign and product. Make it even better by providing the customer with something functional once they're done, like a pencil holder. 

Digital Interactive Print Marketing

It can be beneficial to change your strategy mid-campaign by including digital aspects. 

It also increases response rates; a study shows the increase in response rates could be from 2 to 35%!

4. Lights 

Did you know you could include lights in your print marketing?

Adding lights can make your direct mail shine. With the holidays just around the corner, adding lights to Christmas trees in direct mail will help you stand out. Use your imagination to find ways to enhance your package through digital lights. 

5. QR Codes 

QR codes help to create a seamless omnichannel approach by creating a bridge between the print and the digital world. 

QR codes can connect consumers to…

• Social media. Social media is a wonderful way to interact with clients while showcasing your best products or services.
• Website. Your website can be used to find out more information about your company and answer any questions. To make it even more effective, you could include QR codes that bring the customer directly to the product you're advertising.
• Video. If you'd like to share more information than can be included in the print piece, then have the QR code direct users to an engaging video for more info. 

QR codes can help your print marketing deliver more than would otherwise be possible while helping people follow your calls to action more easily. 

6. Artificial Reality

Artificial reality gives your print marketing a chance to come alive. 

When the recipient scans the image with their phone or tablet, they'll be able to see images moving and making noise through their phone.

It's another element that increases the recall of the recipients while also providing them with a bit of fun in their lives. 

Print marketing is not archaic. Although it has been used for many years, it has kept up with modern technology to provide unique, memorable features to your target market. 

Let us help you engage your audience with interactive print marketing! Reach out today!