5 Fresh Ideas for Business Cards

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don't underestimate the strength of the little things in your company- like business cards! 

From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business cards to enhance your company today.

5 Fresh Ideas for Business Cards

1. Loyalty Cards

Rewarding your loyal customers is an essential way to ensure your company's success!

Why not incorporate a loyalty-reward aspect into your business cards? Simply print your company's logo and contact information on one side of the card, leaving space on the other for stamps or punch-out holes.

Incentivize the shopping experience for your customers by showing them that a freebie or discount is waiting for them after a certain number of visits or purchases. 

2. Appointment Reminders

If your company offers scheduled services or consultations, use the backside of your business card as an appointment reminder! 

This small card will help your customers keep track of when their appointment to meet with you, but it will also serve as a reminder of your brand- especially if you include your logo and signature colors on the card. Using a specific signature color on your business materials can increase brand recognition by 80%.

3. Product Tags

By punching a hole in the corner of your traditional business card, you can attach it to your product (whether it be clothing or the box of another type of product)! 

You can still include your company contact information on the tag, along with your logo, the price, and a short message about the product. Remember where the hole punch goes when designing your card, and consider using thicker paper to add durability!

4. Feedback Opportunities

Feedback is one of the most critical components for keeping your business strategy effective and staying ahead of the competition in your field.

You can use your business cards to collect it. 

On the back of your company's business card, add a question and leave some space for customers to write in their feedback, or use a number scale where they can circle their ratings. Then post a drop-box in your store where they can leave their replies when they stop in!

5. Bookmarks

Whether your company involves books or not, bookmarks are a helpful token that might increase the likelihood of customers holding onto your business card!

Remember to keep the design consistent with your brand's colors and logo so that customers will think of you whenever they see the bookmark. Of course, include your contact information, but consider adding a fun, colorful design or an encouraging message!

So, remember, the little things can make a big impact on your business's success, and business cards are no exception! Embrace these fresh business card ideas and watch how they contribute to brand recognition and customer loyalty! Contact us today to start your next business card order.

 

6 Creative Ways to Use QR Codes on Postcards

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both.

One way to do this is strategically using QR codes on postcards. QR codes provide an exciting opportunity to add interactivity, engagement, and measurable insights to your print marketing campaigns.

According to recent statistics, in 2022, 89 million smartphone users scanned a QR code with their devices. With this number projected to reach nearly 100 million by 2025, it is evident that QR codes have become a prominent tool in connecting offline and online experiences.

Now, let's explore six creative ways to leverage QR codes on postcards to captivate your audience and boost your print marketing efforts.

6 Creative Ways to Use QR Codes on Postcards

1. Link to a Website or Landing Page 

Placing a QR code on your postcard is a great way to provide more information about your business or organization.

You can use a QR code to link to your website, a landing page for a special offer, or even a video about your products or services. This immediately turns offline traffic into online traffic and gives you valuable, measurable insights into how well your marketing dollars work.

2. Offer a Discount or Promotion

Everyone likes to get something for free or at least at a discount.

You can also use QR codes as an inexpensive way to promote your business or organization. You can use a QR code to offer a discount on your products or services or to enter a contest or giveaway.

3. Collect Feedback From Customers

Seeking customer feedback is vital for growth, and you can use QR codes to collect it.

By creating a survey that you link to a QR code, you can gather immediate responses and gain valuable insights to improve your offerings and meet customer needs. 

4. Drive Traffic to Social Media 

Want to gain followers on social media? Use QR codes!

QR codes can be used to drive traffic to your social media pages. You can use a QR code to link to your Facebook page, Twitter account, Instagram, or any other social media platform. Combine driving traffic to your social media accounts with a discount, and you have a double whammy. 

5. Personalize Your Postcards 

Don't have enough room on your printed postcard for a lengthy or personal message? QR codes can be used to personalize your postcards.

You can use a QR code to link to a video or message specific to the recipient.

6. Distribute a Free E-Book or Digital Download

Many organizations and businesses use free e-books and digital downloads to gain loyal customers.

With a quick QR code scan, your customers can be led directly to the e-book or digital download, and you can collect valuable data. 

QR codes are a versatile tool that can be used in various ways, which is why they are at the top of the industry trends-to-watch list. Using QR codes on your postcards, you can add interactivity and engagement to your marketing campaigns.

Combining established mobile technology with print marketing will help your business soar to the next level. Contact us today to learn how to start incorporating QR codes into your next round of postcards.

 

5 Tips for Creating an Effective Brand

A brand is the spirit and soul of your company. It makes your company recognizable, trustworthy, and loved by customers. A brand built up well is one of your company's most valuable assets! 

59% of consumers prefer buying their products from familiar brands. That's why crafting a brand is vital, considering many different elements of what you want your company's brand to be! Here are some things you should consider. 

5 Tips for Creating an Effective Brand

1. Identify Your Audience and Research Competition

One of the first steps in creating your company's brand should be completing market research.

Identifying your company's target audience will help you focus on communicating to them how your company's products or services will meet their needs and values.

It's also important to scope out how the competitors in your company's field compare to what your business has to offer. When marketing your brand, consider emphasizing what makes your company unique to stand out from competitors. 

2. Design the Visual Aspect of Your Brand

Using a signature color can increase a customer's brand recognition by 80%.

Choosing a color or two that works for your company and keeping it consistent between your brand's packaging, logo, and any other print materials will create a strong association in your customer's minds. 

A consistent font or typography style can also help create a cohesive and professional feel for your brand.

3. Create a Personality for Your Brand

One of the more finite details you might not have considered is the language your brand uses in its signage, advertisements, and other marketing.

Choosing a "voice" for your brand will create consistency and make your branding more effective. For example, if you're trying to create a classy, high-end feel for your brand, consider using more formal language; if your target audience is young adults, consider using more conversational vocabulary.

Remember, your company slogan should also reflect your brand's personality to your customers. 

If your company has social media accounts, create posts that reflect the personality that your brand is going for and reply to posts mentioning your company to connect with customers and build familiarity and trust with them.  

4. Consistency is Key for Your Brand

Consumers will agree that the strongest kind of brand is a consistent brand.

The brands that have earned a loyal customer following over the years are the ones that integrate their brand's personality and key elements seamlessly throughout their entire company. 

One of the easiest ways to do this is by creating a style guide for your entire company. A style guide is like the rulebook for your brand, and every company department should have it. This practice ensures that font, tone of voice, and color shades remain consistent between direct mail, social media posts, your company website, and more. 

5. Never be Afraid to Rebrand

Sometimes, even if your company's current brand is effective, a rebrand might open up more opportunities for you.

Consider how you might be able to change your company's name, visual aspects like logo and color scheme, or brand "voice" to better speak to your audience.

But remember to gather feedback from your current customers before making any major brand shifts and try to maintain a degree of brand consistency to prevent instability.

Your brand is an asset that can drive customer preference and contribute to long-term success. Invest the time and effort into crafting a brand that truly represents your company's values and resonates with your target audience. 

Follow these five tips and tricks to unlock your brand's potential and watch your business soar! If you need help translating your ideas into print, contact us today. 

 

5 Ways Print Marketing Can Increase Online Sales

When you're looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing.

Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity that online mediums lack, and it enjoys a higher level of trust from people.

Nevertheless, print and online platforms can work hand in hand to maximize results. Here are five ways print marketing can increase online traffic and sales.

5 Ways Print Marketing Can Increase Online Sales

1. Utilize QR Codes on Your Print Materials

Incorporating QR codes in your print advertising makes it effortless for people to find you.

By simply scanning the code on the print marketing piece, users are directed straight to your webpage. You can use this to drive traffic to your online presence.

2. Highlight Your Website Address

You want to ensure your website URL is front and center in everything you print.

This way, individuals seeking additional information or wanting to learn more about your business can easily find their way to your website.

3. Include Direct Calls to Action

Ensure that you include the next step in all your print materials.

What would you have the potential customer do next? Should they call, visit your website, or email you? Then make sure you ask for that!

Be sure to consider your demographic when naming the next step. Some generations prefer phone calls, while others may opt for digital communication.

4. Harness the Power of Hashtags

When using hashtags in your print marketing, conduct some research to ensure uniqueness.

Once you create a hashtag, it becomes a direct gateway to your website. Include it on posters, signs, brochures, and direct mail pieces to encourage customers to use it.

5. Create a Newsletter

Complement your print newsletters with supplementary online content.

When you write a newsletter and have more information on your website, it will drive people to your online presence. Include pertinent information, graphics, and charts online to supplement your newsletter. Include the domain where they can find more information.

One study found that seven out of 10 Americans find print direct mail more personal than online ads. People appreciate the printed piece much more than online information, but the two work well together. When you take the above steps, you can maximize your marketing efforts.

When you need more ideas on using print to further your online presence, go to our website. We can help you produce creative ideas and exciting opportunities.

 

5 Things to Know About Every Door Direct Mail

In today's digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only has a 0.6% response rate.

Direct mail remains a relevant and valuable way for your company to advertise itself to the public. But the idea of unknowingly sending your print materials to random addresses might seem daunting. 

Thankfully, the United States Postal Service (USPS) offers a program that allows you to send your direct mail specifically to your company's target demographic, making it even more effective! This feature is called Every Door Direct Mail (EDDM). Read on to learn more about this helpful option!

5 Things to Know About Every Door Direct Mail

1. Individual Address Are Not Required

One of the advantages of EDDM is that you don't need to know the specific mailing addresses of your recipients.

Instead, EDDM uses zip codes or neighborhoods to send your print materials to every door within that area.

2. Pinpointing Your Target Demographic

EDDM uses official U.S. Census data, allowing you to identify factors such as age, income level, and other demographic statistics for your selected community. 

This feature simplifies targeting areas with the highest likelihood of a positive response from your company's desired audience.

According to CompareCamp, 54% of consumers say they only want to receive direct mail from brands that interest them. EDDM can help ensure that the addresses your mail gets sent to are the customers most likely to be interested in your products or services. 

3. Limitations

Before deciding whether EDDM suits your company, it's essential to consider its limitations.

The program only allows you to send mail to either a mix of residential and business addresses or a list of strictly residential addresses. In other words, if your company's target demographic is solely businesses, EDDM might not be the most profitable option.

Additionally, remember that to use EDDM, your company must send a minimum of 200 pieces of mail and a maximum of 5,000 per day for each selected ZIP code. 

4. How to Start Using EDDM

To begin using EDDM for your direct mail, whether you represent a business or an individual, you'll need to create a USPS account to start using EDDM for your direct mail.

Once you have an account, use the online tool to select the geographic areas where you'd like your mail sent. Take advantage of the demographic filters to refine your target audience!

5. Design and Send Your Direct Mail

When designing your direct mail pieces, ensure they follow the guidelines and requirements for EDDM.

These specifications can be found on the USPS website. Remember to make your mailpiece eye-catching and easy to read, with a clear call to action. Then drop off your mailpieces at a post office or ship them to one with the correct EDDM facing slip attached.

EDDM is a helpful way to increase the effectiveness of your company's direct mail and eliminates the need to purchase or create a mailing list.

Consider using EDDM for your next batch of print materials and see how it can impact reaching your target audience! Contact us with questions about utilizing this tool with your next campaign. 

 Print is a tried and true marketing method that holds significant trust and influence among consumers. 

With 82% of consumers placing their trust in print advertisements over other sources when making purchasing decisions, it's clear that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media - about 33% of them maintain active subscriptions to newspapers and magazines.

Having said that, while print marketing is undoubtedly a powerful tool, it still needs to be appropriately utilized to see the results that you're after. If you want to make the most of this print marketing opportunity for your small business, here are two strategies to consider.

Embracing Creative Shapes and Materials

The first thing you should do when designing print marketing collateral as a small business owner involves leveraging every opportunity to think outside the box and make an impression.

Case in point: the shape of your mailers.

Print marketing already has a leg up on other materials like digital because it is tangible, and people can hold it in their hands and pin it up on their refrigerator for later. But if you send out materials in standard shapes, you risk getting lost in the sea of every other piece of mail someone happened to get that day.

Even sending out larger, odd-sized envelopes or pieces in shapes that aren't perfect squares or rectangles is a great way to stand out and get noticed. 

The same is true of experimenting with heavier card stock when printing. Sometimes, feeling different from everything else in someone's mailbox is all you need to make that first impression people can't get enough of.

The Power of Personalization in Print

Print marketing is a great way to get consumers' attention because you're using it! But you want to lean into targeted, personalized offers whenever possible to keep their attention.

One of the reasons digital marketing is seen as less effective than it could be is that it is inherently cold and impersonal. It's easy to whip up an email to send to people, but once they realize that the same generic message just went out to thousands of people, they will mostly tune it out. It's even easier to delete it and never look at it again.

To get started with a personalized campaign, separate your customers into groups based on what you know about them. Dive into the data being created about them daily and see what insights you can learn about them.

What do they like? What do they dislike? What purchases have they recently made, and how can you help them get the most out of them? Can you offer someone value without necessarily expecting something in return? Thinking about these questions and crafting your direct mail collateral based on their answers is a great chance to utilize print to make the most positive, lasting impression possible.

If you're eager to learn more about utilizing the full power of print marketing for your small business, or if you'd like to discuss your needs with someone in more detail, please don't hesitate to contact us today.

 

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year. 

It's also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term.

73% of back-to-school shoppers plan to shop in late July and early August, so it's not too early to start marketing now. When it comes to promoting your business during back-to-school season, nothing beats print marketing!

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

1. Back-to-School Flyers

Create a catchy, eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season.

Have them distributed around local schools and neighborhoods.

2. Bookmarks

Design a unique bookmark to be included in student textbooks or given out as free keepsakes.

Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.

3. School Supplies

Brand your line of school supplies with your business logo and colors.

These make great giveaways at local schools or events related to the start of the school year.

4. Posters

Create colorful posters to be hung around schools, libraries, or local businesses in your area.

Feature back-to-school deals and promotions for parents and students to take advantage of.

5. Catalogs

Put together a catalog featuring all the back-to-school products and services you offer.

Have them distributed around local schools and neighborhoods.

6. Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts.

Include your logo and contact information for added visibility.

7. Stickers

Have custom stickers that feature your business logo, colors, and any relevant offers or promotions for the back-to-school season.

Have them distributed around schools or mail them to local parents and students.

8. Classroom Magazines

Put together classroom magazines filled with back-to-school deals, promotions, and helpful tips for the upcoming school year.

Feature your business logo and contact information on the cover page of each issue.

9. Shopping Lists

Create shopping lists that feature your business's back-to-school products and services.

Include them in mailers or have them distributed around local schools.

10. Postcards

Send postcards with helpful tips for the upcoming school year to parents and students in your target area.

Feature your logo, contact information, and any relevant offers or discounts that you're offering for the back-to-school season.

11. Notebooks

Have custom notebooks made up with your business logo and colors.

These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

Businesses can give themselves a real head start by taking advantage of the increased spending around back-to-school season.

Use these 11 print marketing ideas to get the message out about your business and engage with parents, students, and educators during this important time of year.

Don't let the back-to-school rush catch you unprepared! Contact us today to find out how we can help your business capitalize on the excitement of the new school year!

 

3 Inspiring Complementary Color Combinations 

Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase?

This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing. 

One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel. 

Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look. 

Go ahead and use these complementary color pairings to level up your next print design.

3 Inspiring Complementary Color Combinations 

1. Blue and Orange

If you incorporate these colors into your company's advertising, they might combine to make an excellent experience for your customers. 

Blue psychologically evokes feelings of stability, trust, and calm. With this in mind, you could use it to reinforce consumers' confidence in your brand. Use blue coloring for any guarantees or certification logos on your print materials. 

Orange is also a very strategic color that you can use to encourage customer engagement. It symbolizes creativity, enthusiasm, and accomplishment. Just like red, this is one of the more intense colors, so you can use it to emphasize the call-to-action in your print design.

2. Yellow and Purple

These two colors can be flattering when paired together for print designs.

Yellow is a fantastic choice for marketing materials. It commonly creates feelings of positivity, happiness, and fun, which can be used to your company's advantage. Highlight sale prices with yellow, or use it as your design's border color or background.

Purple is typically best to use as an accent color in your design so that its darkness doesn't overtake the rest of the print. It's still great to include since it's tied psychologically to feelings of luxury, royalty, and wisdom. 

3. Red and Green

While it's probably best to stick to either deeper shades of these colors or more soft pastel tones unless you're aiming for a more Christmas-like theme, these two are great options for your print marketing.

The color red provokes feelings of urgency, increases appetite, and encourages action. As one of the boldest and most intense colors on the color wheel, consider using it to draw attention to important parts of your print design, like a call to action or a bubble icon advertising a sale. 

On the other hand, the color green typically reminds customers of health, nature, and growth. Consider using green in your print materials if you're selling a nature or health-related product.

By leveraging these inspiring complementary color combinations, you can elevate the impact of your print designs and make a lasting impression on your target audience.

Do you want to experiment with colors and unleash the full potential of your next print marketing campaign? Contact us today, and we can help you get started.

 

9 Genius Ideas for Driving Traffic to Your Blog with Print

Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market.

Direct mail marketing is often part of a bigger picture and longer sales cycle. It's the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information to others easily.

When it comes to driving traffic to your blog, combining the tangible appeal of print materials with the allure of your digital content can yield remarkable results. 

Keep reading for strategies to help entice readers to explore the engaging content you offer. 

9 Genius Ideas for Driving Traffic to Your Blog with Print

1. Use Links

Send newsletters with your link on them.

Use a teaser on your printed piece to pique their interest, then follow up with a link to your blog. Create a desire in them to know more about the topics you have written about by giving them glimpses of the information in the newsletter.

2. Grab Attention

Send a postcard with a blog title on it and a statistic that gets people's attention.

This will encourage people to search online for your information.

3. Expand Reach with Print

Create a printed piece that promotes your blog, such as an insert in a newspaper.

By giving people a little bit of information, such as a teaser, you can connect with them and get them to take the next step of going to your blog on their phone or computer.

4. Catch Their Eye

When you decorate your entrance, hang posters that highlight your blog.

Use teasers and fun tidbits that can be found in your blog. Maybe it's a statistic or an interesting piece of information.

5. Be Creative

Make sure your headlines are catchy.

People won't want to visit your site if you are overlooked. Spend time thinking about the headline rather than just using the first one that comes to mind. This is important so that people will be curious and check out more of what you have written.

6. Offer Exclusive Content

Provide coupons or discounts when people go to your blog.

Use a printed piece to introduce them to your latest sales. Then tell them to go to your blog for the rest of the information, then offer them a special deal.

7. Concentrate on Consistency

Coordinate your online message with the direct mail pieces.

If the two are not cohesive, it will confuse the readers, and they won't read on. They must see the two working together to know they've reached the right place.

8. Use QR Codes

A QR code on your printed pieces allows readers to scan them and go directly to your blog.

They are easy for people to use and provide an easy and direct path to where you want the person to go. 

9. Provide Free Reports

This is a great way to get people to go online and see what you have to say.

Make sure you pick topics they are interested in that apply to their businesses. Then, you can inform them exactly where to turn for the information using direct mail.

When printing your next project, be sure to contact us.

 

5 Ways to Use QR Codes for Print Marketing

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers' attention.

Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR codes.

According to Statista, 75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing.

Read on to discover tips for incorporating QR codes into your next print campaign.

5 Ways to Use QR Codes for Print Marketing

1. Get Creative with Color

When you think of a QR code, you probably think of the traditional black design on a white background.

You might not know that QR codes have become much more customizable!

Use your brand's signature colors, or create your company logo within the design for the code. This will make the QR code pop out from the rest of your print material!

2. Increase Visits to Your Website

One of the best ways to engage with your customers is by sharing information through your website!

But sometimes, sending them to your site in the first place can be difficult. Including a QR code on one of your print marketing ads can intrigue customers into scanning it and visiting your site!

Plus, by printing that QR code on brochures, posters, or stickers, you can showcase your company's info to a broader audience.

3. Engage Customers with Special Offers

A tried-and-true way to connect with your customers is by offering them special, personalized deals on your products and services.

Put a QR code poster on the door of your store offering a sale price reward for shopping in-person, or print one on a direct mail piece that will lead them to a unique coupon code.

4. Track the Effectiveness of Campaigns

One of the first things you should get set up to make sure you're making the most of your QR codes is tracking channels using the codes.

An urchin tracking module (UTM) can be applied to any URL, which would be the URL the QR code opens when scanned. 

You can use UTMs or other tracking methods to see how many people visit the webpage linked to your URL, specifically by scanning the QR code. In this way, they're one of the most straightforward ways to measure your print campaigns' response rate and effectiveness. 

5. Use QR Codes to Encourage Reviews

Customer reviews are essential to building your audience's confidence in your brand!

One creative way to encourage and remind people to add reviews for your company is by creating a QR code with a link to a site where they can add a review and print it on your direct mail.

Otherwise, for an even more immediate connection with existing customers, it could be printed on the bottom of your receipts or included on a special thank-you mail piece after customers make a purchase.

Incorporating QR codes into your print marketing can be a game-changer. Don't miss out on the endless possibilities they offer! Contact us today, and let's take your marketing to the next level.

 

7 Top Tips to Create Customer Loyalty Through the Mailbox

You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail.

When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy than digital communications privacy.

Employ the ideas below.

7 Top Tips to Create Customer Loyalty Through the Mailbox

1. Send Exclusive Offers

Make your offers attractive so that clients will want to open your mail.

Tease them with discounts and sales on the front of the envelope or postcard.

If you have a new product that they have been waiting for, this is the time to offer a good deal on it and announce it.

2. Personalize Communication

If you send a letter, a newsletter, or even a postcard, try using their name.

This will capture their attention and make them take notice. They will know that it’s not just junk mail.

3. Consistency Counts

Ensure all the pieces work together.

Use the same tone of voice and similar graphic design so that it causes them to remember you. Don’t make each piece wildly different.

4. Use High-Quality Paper

This sends the message that you care and that you are serious about what you offer.

It shows that you don’t skimp on quality, which will increase trust with your customers.

5. Include a Call to Action

Make sure there’s a call to action so customers know what to do next.

Ask them to call, visit your website, or subscribe to a newsletter. This builds loyalty because it causes them to stay in touch with you. It also makes them feel connected regularly.

6. Send a Thank You

Deliver a note to customers personally in a nice letter on quality paper.

Use their name, their buying history, and something personal if you can. This makes people genuinely feel appreciated. When you send things like this through the mail, it’s trusted more than an email.

7. Lead with Your Logo

Send items in the mail that have your logo on them, whether it’s a pen, stationary, or a magnet.

This works to build loyalty because it reminds them daily of your business, and it creates a feel-good situation. They know you appreciate them when you give them items.

No matter your business, there are ways to keep customers coming back. Building loyalty takes time, so the key is to be consistent and not give up. Keep the content coming.

In fact, it’s five times less expensive to keep existing customers than to attract new ones.

If you have a project that requires printing, please reach out. We are here to help!

 

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers.

According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read magazines. Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too.

However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it.

Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies

Master the Art of Color and Emotion

One of the great things about print marketing, in general, is that it is tangible. 

As opposed to something like an email that can be quickly deleted or ignored, print collateral is something you can hold in your hand. You can put it up on the refrigerator and glance at it throughout the day, a factor that small business owners can utilize with the right approach.

Remember that color choice significantly influences people's feelings when exposed to your messaging when designing your collateral. Red, for example, denotes excitement, passion, and even action. This would be a great color to lean into if you were having an in-person event that people wouldn't want to miss out on.

Yellow, on the other hand, conveys feelings like originality and enthusiasm. If you were sending out a print campaign about a new product launch and wanted people to head into your store to check it out in person, yellow would be one of the colors you would rely on to motivate them.

The Power of Personalized Promotions

Another proven strategy you can use to boost foot traffic to your store involves extracting even more value out of the data your customers are already creating each day.

Every time someone walks into your store and makes a purchase, you learn more about them. Based on that insight, you should create personalized promotions and offer relevant rewards that can only be redeemed in person. If you know people who recently purchased Product A, you could send out an in-person coupon for a discount on the price of the related Product B.

Not only does this help get someone to your physical location, but it also goes a long way towards building trust in your business at the same time. These will help you generate more foot traffic and repeat in-person customers.

If you'd like to find out more information about how you can boost foot traffic to your store with the right approach to print marketing, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't hesitate to contact us today.

 

9 Color Combinations That Capture Attention in Print

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers.

Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact. 

Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design.

9 Color Combinations That Capture Attention in Print

1. Analogous

This combination consists of three to five colors beside each other on the color wheel.

It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion.

2. Complementary

This color combination is based on two colors found at opposite ends of the color wheel. 

These colors create a bold contrast and add excitement to your print materials. Be mindful of balancing the proportions of each color to maintain visual harmony and avoid overwhelming the viewer.

3. Triadic

This color palette uses three equally spaced colors on the color wheel.

They create a lively, vibrant color palette and appear more harmonious than complementary color combinations. It offers many possibilities for incorporating different hues and tones, enabling you to find the perfect color combination to reflect your brand's personality.

4. Monochromatic

This combination uses various tints and shades of a single color.

Monochromatic colors are harmonious and calming, creating a unified design. By playing with light and dark within the same color family, you can add depth and dimension to your print designs. 

5. Tetradic

A pattern of four colors evenly spaced on the color wheel, the tetradic combination balances warm and cool tones to create an eye-catching look with lots of variety.

6. Split Complementary

The split complementary palette uses a base color and two colors next to its complementary color on the color wheel.

It is a modification of the complementary combination that offers greater versatility in design.

7. Pastel

This color palette uses muted versions of brighter hues or tints of pure colors.

Pale and subtle, this combination creates a soothing, peaceful atmosphere. Use them to add a subtle touch of elegance and sophistication to your print materials.

8. Rainbow

This color arrangement utilizes the full spectrum of colors from red to violet.

It can be used to create dynamic designs with high visual impact.

9. Earth Tones

This combination includes natural shades like browns, greens, yellows, and blues.

These colors evoke a sense of warmth, stability, and connection to nature and are often selected for organic, natural designs.

Can Color Combinations Help Draw Attention to My Company?

No matter what type of print project you are working on, understanding how color combinations work together can help create compelling visual designs that capture attention and convey the purpose and message of your project.

Let us help you experiment with combinations to find the perfect colors for your brand and needs. Contact us today by phone or email to create your next marketing masterpiece.

 5 Statistics That Show Combining Direct Mail with Email Really Makes a Difference

The combination of direct mail and email can be a powerful marketing strategy.

Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates.

Here are five statistics that show just how effective this combination can be:

1. Direct mail is six times more likely to result in a purchase than email alone. (Source: U.S. Small Business Administration) 

2. Direct mail response rates are 10-30 times higher than sole digital marketing campaigns. (Source: Amsive)

3. Combining direct mail and email can increase response rates by as much as 50%. (Source: Epsilon)

4. 72% of potential customers enjoy interacting with brands via several mediums before purchasing. (Source: Lead Forensics) 

5. Marketing campaigns integrating direct mail and digital media hold 39% more of a customer’s time than digital campaigns alone. (Source: Canada Post)

What are the Advantages of Combining Direct Mail Initiatives with Email?

Utilizing both direct mail and email can help your business create a comprehensive marketing strategy to reach a wider audience and generate more leads.

Combining these two channels also allows cross-promotion, improving visibility on both platforms and raising brand awareness.

Here are some of the advantages of putting both direct mail and email to work for you:

Longer Shelf Life 

Direct mail boasts a longer shelf life than email, meaning it can be intercepted and influence potential customers even after receiving their email campaign.

More Memorable

Consumers are more likely to remember the messages they receive through direct mail, increasing their engagement with a brand.

Trustworthiness

Direct mail is considered more trustworthy than email or other digital forms of communication.

By utilizing both mediums, you build confidence in your target audience. 

Optimize Your Marketing Budget

Combining direct mail and email can help you reallocate resources and optimize your designated advertising funds, allowing you to make the most of a limited marketing budget.

What are the Most Effective Ways to Link Direct Mail Campaigns with Emails?

There are several ways to link your direct mail and email campaigns. Here are some of the most effective methods:

Personalized URLs

Use personalized URLs (PURLs) in your direct mail campaigns linked to targeted landing pages associated with an email campaign.

QR Codes

Include QR codes on physical mail pieces that link to online content or offers.

Special Offers

Offer discounts, coupons, or other incentives in direct mail campaigns that can be redeemed online.

Social Media

Incorporate social media links into physical mailings so recipients can easily connect with your brand on various platforms.

Call-to-Action

Include a call-to-action or other prompt in your direct mail campaigns encouraging recipients to visit an associated website or sign up for an email list.

Using these strategies, you can create powerful integrated marketing campaigns that maximize physical and digital media.

In doing so, you’ll be able to maximize your reach, increase response rates, and build stronger relationships with your customers.

With the right strategy, combining direct mail and email can be a powerful tool that produces tangible results.

By leveraging the strengths of both media types, you can create effective campaigns that reach more people and promote conversions.

Are you looking to drive your business growth? Integrated marketing campaigns can be powerful and practical tools. Reach out to our team to get started on yours!

 

Use Each of the 5 Senses to Create Unique Direct Mail 

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit.

"In today's digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing." 

Before jumping into this fun little project, let's discuss some of the critical dos and don'ts of designing an effective postcard. 

9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards

1. Keep it Simple

We all have great ideas, fantastic offers, and critical information to explain to our potential (or repeat) customers.

But we recommend erring on the side of simplicity. Choose your words carefully and keep the idea straightforward and easy to follow. 

Try to stick to one offer: "Use this coupon code to save 25%." Or, "Go to our site today to sign up for free giveaways." Or "Claim your offer today at our website."

2. Keep the Design Clean

Try not to clutter the postcard with images (no matter how great they are).

There are no exceptions to this rule. Use a couple of images per side.

3. Use One Headline and Make it Stand Out

It's tempting to want to explode on the page with many exciting offers, sales, new products, and ways to contact us. 

Try to use one single headline per side, and make your offer clear so that it stands out. Use great colors and an awesome font, and make it front and center of the page.

Keep the headline the star of the page and don't use too many techniques, e.g., don't use italics, bold, and underline when you have a great title.

4. Try to Make It Trackable

Use a special URL or a specific phone number or email by which the postcard recipient can get a hold of your great deal. Then track it.

5. Supersize Your Postcard to Get a Better Response

Of course, you will need to weigh this cost to see if your promotion is worth promoting in this way.

But if you are taking the time and money to send something out, make it count!

6. Make White Space Your Friend

Leave some spaces blank, or just filled with a color block.

Don't fill every square inch of the postcard with text and pictures. "White space can help organize the elements in a composition and emphasize the most important ones. It also creates an aura of luxury and minimalism."

7. Don't Skimp on Color

Be sure you use color to grab the readers' attention.

This sometimes seems like an effective way to save some money, but color will increase your readership.

8. Don't Forget Your Contact Information

People need to know who the postcard is from and how to get ahold of you to place an order!

"You want your audience to immediately recognize your branding across all of your communication, including your print marketing materials." 

Ensure your logo and contact information is on the postcard in a prominent place so it doesn't get lost in the offer.

9. Print With a Reputable Firm

A cheaply made postcard will detract from all your efforts and money.

You want to choose the right paper and ink to ensure readers know they can trust you to produce quality results. Your local printer is the best place to get your questions answered and get the product you deserve. 

When promoting a new product or service, use a postcard that stands out in today's busy mail shuffle. If you have questions about doing that, check us out online or call us.

 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

Figuring out which channels to use for your company's next campaign can be tricky: sometimes, a more traditional print-ads approach seems useful, while other times, a social media campaign feels like the way to go. 

But in reality, combining these two channels can create an even more effective result for your company! 

With a few easy things to keep in mind, your company can use print ads to increase social media engagement and use social media to boost the ROI on your printed materials. 

5 Ways to Use Social Media and Print Marketing Together to Your Advantage

1. Use Social Proof from Media Accounts

Potential customers rely on other consumers' testimonials when deciding whether to purchase from your company.

A recent report showed that 93.4% of consumers depend on customer reviews when investigating retailers for the first time. Use this to your company's advantage by bringing those reviews directly to consumers through your print materials.

Include quotes of honest reviews from your company's media accounts on your next direct mail design, and invite consumers to see what others say about your company on Twitter, Facebook, or Instagram as a call to action (CTA).

2. Make it Easy with QR Codes and Short URLs

Including information about your social media accounts on your direct mail is a good start, but it won't get you very far if it isn't convenient and quick for people to utilize. 

Firstly, if you include a URL, ensure it isn't too long for people to type into their search engine. You can use websites like TinyURL.com to convert a long URL into one that's easier for consumers to search.

QR codes are the height of convenience, and they can take consumers to one of your social media pages, websites, or online resources with just a quick scan of their phone camera. 

3. Design Exclusive Media-Related Offers

An easy way to use print marketing as a bridge to your online marketing is by using a media-related CTA on your print materials.

For instance, consumers will be motivated to follow your social accounts if you use print for advertising a special offer or discount for new followers.

4. Try Out Hashtags

Include hashtags on your direct mail and encourage customers to post photos of your products or company using that hashtag!

It could become a viral social media campaign, creating something big from a simple direct mail design.

5. Gather Data for Direct Mail Using Media

Social media provides a pre-organized way to discern which pieces of your content consumers are most engaged by. 

If a photo on one of your social accounts has the most likes, use it as the cover image for your next direct mail piece. See which data your customers like, share, and comment on, and use that to your advantage. 

Are you ready to try combining social media and print for your next marketing campaign? Partner with us, and we'll show you how! Give us a call today to get started. Check out how you can increase your Direct Mail response effectively.

 

5 Tips To Ensure Quality Data For Print Marketing

Even in today's digital age, print marketing is an effective method for reaching your target audience, especially when you use quality data to inform your campaigns.

Quality data can help you target your print marketing campaigns effectively. By understanding your target audience's demographics, interests, and needs, you can create print materials more likely to resonate with them. 

For example, if you're targeting young professionals, you might want to use bright colors and eye-catching designs in your print materials.

If you're not sure where to start, several resources are available to help you collect quality data for your print marketing campaigns. You can collect data about your target audience through online surveys, social media analytics, and customer feedback forms.

5 Tips To Ensure Quality Data For Print Marketing

Here are five tips for using quality data in your print marketing campaigns:

1. Segment your audience 

Not all of your target audience is the same.

By segmenting your audience based on demographics, interests, and needs, you can create more targeted print marketing campaigns that are more likely to resonate with each segment.

2. Create personalized print content 

One of the best ways to use data in your print marketing campaigns is to create personalized content.

This could include using the recipient's name in the salutation or sending them a print ad relevant to their interests.

3. Track the results of your print campaigns 

Once you've launched your print marketing campaigns, tracking the results is essential so you can see what's working and what's not.

This information can help you improve your future campaigns and get better results.

4. Gather data from a variety of sources 

There are many different sources of data that you can use for print marketing.

You can collect data from your website, social media, customer surveys, and CRM system. The more sources you use, the more comprehensive your data will be.

5. Use data analysis tools

There are several data analysis tools available that can help you to make sense of your data.

These tools can help you identify trends, patterns, and insights that you might not see on your own.

By following these tips, you can use quality data to create more effective print marketing campaigns that help you reach your target audience and achieve your marketing goals.

Get the most out of your marketing dollar through print. If you have questions on how to do just that, call us. We would love to help you succeed with print.

 

7 Things Your Packaging Says About Your Brand

The packaging of your product is so much more than just a container—it says a lot about your brand and the values it stands for.

Everything about your packaging communicates something about who you are as an organization and what you offer, from the materials used to the design elements.

Considering these details can make a big difference in how customers perceive your product and the values your brand represents.

Here are seven things to consider when designing packaging for your products.

7 Things Your Packaging Says About Your Brand

1. Quality

Good packaging will give your brand a sense of quality, creating customer trust and loyalty.

High-quality packaging materials such as foil prints or embossing add a luxurious element to any product.

At the same time, low-cost options like cardboard boxes or plastic bags provide an affordable way to package items safely and neatly.

2. Brand Recognition

Your packaging is the first thing customers will see when they interact with your product, so make sure it stands out and conveys your brand's personality.

Use bright colors or eye-catching graphics to create a lasting impression. You can even include logos or taglines that reinforce your mission and values.

3. Professionalism

Professional packaging says a lot about your business.

Investing in high-quality boxes or bags with elegant designs and strong materials will show that you take pride in the presentation of your product.

Customers will appreciate the extra effort and may even encourage them to share photos of their purchases online.

4. Versatility

Packaging should be versatile enough to accommodate any product size, shape, or weight.

Invest in various packaging options that can easily adjust to different products and shipping methods.

This will make your business look more organized and efficient, reflecting well on your brand.

5. Sustainability

Customers are increasingly demanding environmentally friendly packaging solutions.

Invest in packaging materials that are biodegradable or recyclable to demonstrate your commitment to sustainability and minimize your environmental impact.

This will show customers that you care about the planet and may even encourage them to purchase from you again.

6. Convenience

Your packaging should also be convenient for both shipping and storing.

Invest in lightweight packaging that stacks so it can be shipped with minimal cost and effort. Consider using air-filled cushioning materials or tamper-proof seals to ensure items are safe during transit.

Additionally, invest in packaging solutions that allow customers to easily store products at home, such as resealable bags or containers with handles.

7. Cost-Effectiveness

Regarding packaging, you don't want to sacrifice quality for cost.

Look for ways to save money while ensuring your products are packaged properly and securely.

Invest in bulk packaging materials or explore different shipping methods that can reduce the overall cost of shipping without compromising safety or professionalism.

Your packaging should reflect your brand's values while providing convenience and cost-effectiveness.

From sustainability to professional design, ensure your packaging sends the right message about your business.

Thinking it's time to redesign your packaging? We can help you create print packaging that will leave a lasting impression on your customers. Contact us to get started!

 

8 Ways to Excel at Customer Service Using Print

Print products play a vital role in creating an excellent customer service experience.

Whether printed brochures, business cards, or promotional items, print can make a lasting impression on customers, helping businesses stand out from the competition and build long-lasting relationships.

Printed materials do more than impart knowledge; they can also improve the customer's experience with your business.

They aid in helping your potential customers decide whether or not working with you is right for them, offering an ideal way of prequalifying yourself and your business.

If excellence in customer service is your goal, check out how you can use print to make it happen more effectively.

8 Ways to Excel at Customer Service Using Print

1. Show Appreciation

A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business.

Print products are also perfect for creating loyalty programs and offering rewards to keep customers returning.

2. Provide Resources

Customers should have access to all the necessary resources; printing makes this easier.

Printed collateral such as customer manuals, training materials, or product catalogs is excellent for providing information to customers quickly and easily.

Additionally, print materials make it easy to give customers a clear understanding of the products and services you provide, keeping expectations realistic.

3. Promote Your Brand

Print products can be used to promote your brand in various ways.

Business cards, flyers, brochures, and other printed pieces are perfect for creating a strong presence in the market.

4. Increase Visibility

Print products can promote your business and increase visibility in the marketplace.

Posters, banners, and flags printed with your logo or message can help get your company's name out to the public.

5. Connect With Customers

Printed products are great for connecting with customers on a personal level.

Customized greeting cards, calendars, and even personalized postcards are a great way to stay connected with your customers.

6. Generate Leads

Printed materials can also be used to generate leads and increase sales.

Brochures, flyers, and mailers are just some of the many ways to reach potential customers and create awareness about your brand.

7. Gather Feedback

The best way for a business to improve is by getting customer feedback. Providing your clients with customer service surveys printed on custom forms is beneficial.

This will help you understand what things are working and what areas need improvement regarding customer service.

8. Improve Brand Recognition

Branded disposable items such as coffee cups, sleeves for coffee cups, coasters, bags, etc., offer an excellent way to add value to a customer's purchase and create a memorable experience.

By utilizing print, you can ensure your customers have the best possible experience with your business.

Whether providing resources, showing appreciation, or generating leads, print products are essential for creating excellent customer service experiences that keep customers returning.

Want to take your customer service to the next level? Print is the answer you're looking for. Let us help! Contact us to get started today!